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Australian Merino wool is trusted by designers and consumers across the world, with environmental health front of mind by the woolgrowers who produce it. As custodians of the land, Australian woolgrowers aim to leave the environment in a better way than how they found it, securing the health of the land for generations to come.

Australian woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. The Woolmark Company provides valuable resources and workshops to run projects dedicated to environmental health, including improving soil quality and enhancing biodiversity.

Improving Environmental Health


Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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Click on each farm to see how woolgrowers work with the land:

More on our ethos:    PEOPLE    |    ANIMALS

02 Sep 2019

PEARL iZUMi rides towards sustainability with Merino wool

02 Sep 2019
Cycling brand PEARL iZUMi has unveiled a range of high-performance Merino wool-rich cycling apparel as it moves towards more sustainable practices.
10 Jun 2019

Outerknown unveils world’s first Merino wool boardshort

10 Jun 2019
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
06 May 2019
Wool interiors

Two Good spreads warmth with recycled wool blankets

06 May 2019
Sarah Wilson and Two Good have created a series of wool blankets made from recycled wool yarn, manufactured at the iconic Waverley Mills.
01 Apr 2019

Why cradle-to-cradle needs to be included in fashion’s sustainability rating tools

01 Apr 2019
Lifecycle assessment tools measure the impact of major textile fibres on the environment. The Woolmark Company has found significant inconsistencies in the science that underpins LCA tools. Here’s what you need to know.