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Ethos

Environment


Australian Merino wool is trusted by designers and consumers across the world, with environmental health front of mind by the woolgrowers who produce it. As custodians of the land, Australian woolgrowers aim to leave the environment in a better way than how they found it, securing the health of the land for generations to come.

Australian woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. The Woolmark Company provides valuable resources and workshops to run projects dedicated to environmental health, including improving soil quality and enhancing biodiversity.

Improving Environmental Health

Woolgrowers

Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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Click on each farm to see how woolgrowers work with the land:

More on our ethos:    PEOPLE    |    ANIMALS

KEEP READING
07 May 2019
Wool interiors

Two Good spreads warmth with recycled wool blankets

07 May 2019
Sarah Wilson and Two Good have created a series of wool blankets made from recycled wool yarn, manufactured at the iconic Waverley Mills.
02 Apr 2019
Fibre

Why cradle-to-cradle needs to be included in fashion’s sustainability rating tools

02 Apr 2019
Lifecycle assessment tools measure the impact of major textile fibres on the environment. The Woolmark Company has found significant inconsistencies in the science that underpins LCA tools. Here’s what you need to know.
01 Apr 2019
Woolgrowers

Regenerative agriculture

01 Apr 2019
Regenerative agriculture works to improve the health of the entire ecosystem. Australian woolgrowers are working to care for the environment.
04 Dec 2018
Activewear

APL unveils its most sustainable running shoe

04 Dec 2018
The TechLoom Breeze Merino Wool collection is the first technical-knit shoe to hit the global market with the wool certification trademark.