Your browser is not fully supported. Please upgrade your browser.

Skip to main content

Collaboration

Fashion

Collaboration

Fashion

By connecting the supply chain from farm to fashion, Australian Merino wool can now be seen in the collections of some of the world’s biggest and most innovative brands. From the haute couture houses of Europe to emerging streetwear designers in Asia, wool’s versatility makes it the perfect creative partner.

Learn More

Innovation

Developments

Innovation

Developments

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.

Learn More

Education

Provenance

Education

Provenance

Wool has been used in clothing for millennia and Merino sheep have been a vital part of Australia’s identity for generations. Connected to the land and invested in treating it with respect and care, tens of thousands of woolgrowers across the country continue this most Australian of traditions, and continue to pass their skills with great pride from generation to generation.

Learn More

About Us

Discover the World of Wool

About Us

Discover the World of Wool

Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

Learn More
Developments

Beyond the Edge

Seamless garment technology is the ultimate in knitting technology, with Karl Mayer, Santoni, Shima Seiki and Stoll the four major players. Traditionally, wool base-layer apparel was made by cut and sew production with limited possibilities for variety. Now, however, seamless and flat-knitting technologies are being employed to manufacture not only next-to-skin base-layers, but an extensive range of mid- and outer-layer garments too.

Read More
Fashion

Suitably Dressed

Australian designer Dion Lee has turned to his home country’s greatest fashion export: wool. His ongoing capsule collection, SUIT, presents 10 wool-rich pieces that are an evolution of the brand’s DNA as much as they cater to a poorly supplied demand for intelligent women’s tailoring. Now to mark the continuation of this extension, Lee is paying tribute to the women who have encouraged and guided him from the beginning.

Read More
Provenance

A Greener Future

Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation.

Read More
Latest News
14 Aug 2018
Health

Wool is Naturally Breathable

14 Aug 2018
Wool fibres are naturally breathable. They can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable.
14 Aug 2018
Fibre

The Rising Tide of Microplastics

14 Aug 2018
As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, but by contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution.
10 Aug 2018
Sport

Ashmei launches Be Cool In Wool

10 Aug 2018
A new video by leading sportswear brand ashmei - titled ‘Be Cool In Wool’ - champions the performance benefits of Australian Merino wool.
31 Jul 2018
Woolmark Performance Challenge

Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion

31 Jul 2018
The 10 finalists have been announced for the inaugural edition of the Woolmark Performance Challenge. The next edition will expand to be a global competition
Events
22 Aug
Events

Naturally Inspiring Melbourne

22 Aug
Naturally Inspiring is a seminar on the properties and benefits of wool.
04 Sep
Events

SpinExpo

04 Sep
Yarn and knitwear trade show
19 Sep
Events

Première Vision

19 Sep
Apparel fabrics show
27 Sep
Events

Intertextile

27 Sep
Apparel fabrics show

Subscribe to our newsletter

Stay ahead of the curve with The Woolmark Company’s coverage of product innovations, manufacturing developments and seasonal trend reports.