Pushing wool's limits
Pushing wool's limits
The 2019 International Woolmark Prize finalists demonstrated the infinite potential of wool, with thoughtful design and innovative fabric developments shown in their collections.
Benefits of wool
Benefits of wool
No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.
Meet our woolgrowers
Meet our woolgrowers
These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.
Our ethos
Our ethos
Connected by the common thread of wool, we work to create positive change through open and honest conversations across the entire supply chain.
SHOP NOW
Latest News
17 Apr 2019
Activewear
Your chance to own Western Rise’s Limitless Merino Wool Shirt
17 Apr 2019
Western Rise's Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.
10 Apr 2019
We Wool Win
How to train for a marathon
10 Apr 2019
For adidas Women ambassador and Girls Run NYC founder Jessie Zapo, running is ingrained in her lifestyle and part of her DNA. Striving to lead by example and empower women and girls across the world to take up running, here’s Jessie’s go-to guide when training for race day.
Events
24 May
Events
WOOLMARK PERFORMANCE CHALLENGE
24 May
An unrivalled opportunity for tertiary students to apply the science and performance benefits of Australian Merino wool to innovative new product applications. Submissions are now open for the Woolmark Performance Challenge and close on 24 May 2019.
