By connecting the supply chain from farm to fashion, Australian Merino wool can now be seen in the collections of some of the world’s biggest and most innovative brands. From the haute couture houses of Europe to emerging streetwear designers in Asia, wool’s versatility makes it the perfect creative partner.

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.

Wool has been used in clothing for millennia and Merino sheep have been a vital part of Australia’s identity for generations. Connected to the land and invested in treating it with respect and care, tens of thousands of woolgrowers across the country continue this most Australian of traditions, and continue to pass their skills with great pride from generation to generation.

Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.