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Collaboration

Fashion

Collaboration

Fashion

By connecting the supply chain from farm to fashion, Australian Merino wool can now be seen in the collections of some of the world’s biggest and most innovative brands. From the haute couture houses of Europe to emerging streetwear designers in Asia, wool’s versatility makes it the perfect creative partner.

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Innovation

Developments

Innovation

Developments

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.

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Education

Provenance

Education

Provenance

Wool has been used in clothing for millennia and Merino sheep have been a vital part of Australia’s identity for generations. Connected to the land and invested in treating it with respect and care, tens of thousands of woolgrowers across the country continue this most Australian of traditions, and continue to pass their skills with great pride from generation to generation.

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About Us

Discover the World of Wool

About Us

Discover the World of Wool

Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

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Developments

Beyond the Edge

Seamless garment technology is the ultimate in knitting technology, with Karl Mayer, Santoni, Shima Seiki and Stoll the four major players. Traditionally, wool base-layer apparel was made by cut and sew production with limited possibilities for variety. Now, however, seamless and flat-knitting technologies are being employed to manufacture not only next-to-skin base-layers, but an extensive range of mid- and outer-layer garments too.

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Fashion

Suitably Dressed

Australian designer Dion Lee has turned to his home country’s greatest fashion export: wool. His ongoing capsule collection, SUIT, presents 10 wool-rich pieces that are an evolution of the brand’s DNA as much as they cater to a poorly supplied demand for intelligent women’s tailoring. Now to mark the continuation of this extension, Lee is paying tribute to the women who have encouraged and guided him from the beginning.

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Provenance

A Greener Future

Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation.

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Latest News
03 Jul 2018
Sport

World Surf League and The Woolmark Company collaborate on Merino wool collection

03 Jul 2018
The Woolmark Company has joined the World Surf League family to create an exclusive range of lifestyle and performance garments, crafted from Australian Merino wool.
04 Jul 2018
Fibre

Pitti Filati 83

04 Jul 2018
The 83rd edition of Pitti Filati was a powerhouse of change and a place for serious research by designers and buyers, with wool continuing to play an important role.
02 Jul 2018
Sport

I wool win

02 Jul 2018
Wool approaches the finish line at Boston Marathon as four first-time runners test and try nature’s miracle fibre.
02 Jul 2018
Interiors

Masseria Moments

02 Jul 2018
Lighten your home in both tone and fibre with the cool comfort and soft touch of wool, in its many varied forms.
Events
01 Aug
Events

METI Kids Day

01 Aug
09 Oct
Events

Hankyu Men’s Designers Collaboration

09 Oct

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