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Collaboration

Fashion

Collaboration

Fashion

By connecting the supply chain from farm to fashion, Australian Merino wool can now be seen in the collections of some of the world’s biggest and most innovative brands. From the haute couture houses of Europe to emerging streetwear designers in Asia, wool’s versatility makes it the perfect creative partner.

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Innovation

Developments

Innovation

Developments

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.

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Education

Provenance

Education

Provenance

Wool has been used in clothing for millennia and Merino sheep have been a vital part of Australia’s identity for generations. Connected to the land and invested in treating it with respect and care, tens of thousands of woolgrowers across the country continue this most Australian of traditions, and continue to pass their skills with great pride from generation to generation.

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About Us

Discover the World of Wool

About Us

Discover the World of Wool

Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

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Developments

Beyond the Edge

Seamless garment technology is the ultimate in knitting technology, with Karl Mayer, Santoni, Shima Seiki and Stoll the four major players. Traditionally, wool base-layer apparel was made by cut and sew production with limited possibilities for variety. Now, however, seamless and flat-knitting technologies are being employed to manufacture not only next-to-skin base-layers, but an extensive range of mid- and outer-layer garments too.

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Fashion

Suitably Dressed

Australian designer Dion Lee has turned to his home country’s greatest fashion export: wool. His ongoing capsule collection, SUIT, presents 10 wool-rich pieces that are an evolution of the brand’s DNA as much as they cater to a poorly supplied demand for intelligent women’s tailoring. Now to mark the continuation of this extension, Lee is paying tribute to the women who have encouraged and guided him from the beginning.

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Provenance

A Greener Future

Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation.

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Latest News
22 Jun 2018
Fashion

FACETASM showcases wool-rich SS19 collection in Paris

22 Jun 2018
At Paris Men’s Fashion Week, FACETASM unveiled its Spring/Summer 2019 collection - marking the second stage of a two-season collaboration with The Woolmark Company.
22 Jun 2018
Developments

Pitti Uomo mixes science, sustainability and fashion

22 Jun 2018
Fashion and function brought together by wool at Pitti Uomo 94.
05 Apr 2018
Fashion

Suitably Dressed

05 Apr 2018
Australian designer Dion Lee has turned to his home country’s greatest fashion export, wool, to fill the gap in stylish women’s tailoring.
04 Apr 2018
Developments

Adidas and The Woolmark company announce ‘best in class’ tee For top boston marathon finishers

04 Apr 2018
Exclusive Merino wool long-sleeved tee to be given to top 20 finishers per age group as part of a larger partnership exploring innovative new product applications within the performance market.
Events
27 Jun
Events

Pitti Filati 83

27 Jun
05 Jul
Events

Ied Madrid & Pedro del Hierro

05 Jul
10 Jul
Events

Milano Unica 27

10 Jul

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