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The world of wool

Natural, renewable and biodegradable

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

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Perfect Moment

Winter-ready with Perfect Moment’s Merino skiwear

Whether or not you actually make it to the slopes this winter, Perfect Moment’s latest range of Merino wool ski gear is perfect both on-piste and off.

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Wool for every occasion

6 steps to conscious consumption

It's time to change the way you shop with our 6-step guide to disrupt the throwaway fashion culture.

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