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Wear Wool, Not Fossil Fuel

Natural, renewable and biodegradable

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Natural, Renewable and Biodegradable
Natural, Renewable and Biodegradable

Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

Luna Rossa Prada Pirelli x Woolmark

Merino wool powers America's Cup team

Merino wool has once again been put to the test through the Luna Rossa Prada Pirelli team uniform, designed and developed for the 37th America’s Cup. 

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Sportscraft x Woolmark

Sportscraft redefines the winter wardrobe with wool

Cooler weather calls for Merino wool with Sportscraft’s latest autumn/winter collection, celebrating a time-honoured connection with this natural, renewable and biodegradable fibre.

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4 ways to make your wardrobe more sustainable

The most sustainable wardrobe is the one you already own. Did you know that by changing the way you wear, wash and care for your clothes can greatly impact the sustainability of a garment?

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The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

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Work with Wool

Your complete guide to working with wool – the world’s most technically advanced natural fibre.

Your complete guide to working with wool – the world’s most technically advanced natural fibre.

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Wool for every occasion

The future of motorsports

Merino wool brings a new degree of technical excellence to the Nissan Formula E team, announced as its technical partner ahead of the ABB FIA Formula E World Championship.
 
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