The Woolmark Company

Wear Wool, Not Fossil Fuel

Natural, renewable and biodegradable

Wear Wool, Not Fossil Fuel

Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. It's time to check your clothing labels to buy less but buy better.

The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Natural, Renewable and Biodegradable

Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.

No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

Become part of the circular economy

Want to make more sustainable purchasing decisions?

4 ways to make your wardrobe more sustainable

The most sustainable wardrobe is the one you already own. Did you know that by changing the way you wear, wash and care for your clothes can greatly impact the sustainability of a garment?

Meet Merino

Think you know wool? Think again. It takes a special breed of sheep, and woolgrowers, to grow the finest, softest and most beautiful wool in the world.

The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

Learn more

The Best Wool in the World

The Australian woolgrower is the true unsung hero of sustainable fashion and sportswear. It’s time to celebrate that Australia grows the best wool in the world.

Wool for every occasion

Sleep soundly in wool

Falling asleep may be easier than you think with Merino wool. Wool has been scientifically proven to soothe you to sleep faster and for longer.

Travel lighter with Merino wool

Whether you’re an urban traveller or adventurous jetsetter, life on the go is made easy with Merino wool. Pack light and launder less with Merino wool travel wear.

Wool interiors

With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.

Washing wool is easy

Join The Wake Up and Care for Wool Show with Frances to learn how easy it is to care for wool.

A Modern Merino Wool Suit Innovation

BOSS introduces The Knitted Suit, the latest innovation in tailoring technology which harnesses Merino wool's comfort, craft, style and sustainability to offer casual tailoring for the modern urban man.

The wool edit

See yourself in wool