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The world of wool

Nature’s miracle fibre, Australian Merino wool is soft, breathable and ecological.

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

Wool for every occasion

Your guide to plastic-free fashion

It’s time for you and your wardrobe to go on a diet. A plastic diet. Discover some simple steps to say goodbye to plastic in your closet.


The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

Learn more

The Woolmark Prize


Meet the six emerging designers selected from almost 400 applications from around the world to compete in this year’s International Woolmark Prize.

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