The most comfortable wool in the world
Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.
Less energy and water than other fibres
Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
Wool for every occasion
Hygienic Merino wool face masks for daily use
Hygienic Merino wool face masks for daily use
Hygienic Merino wool face masks for daily use
Face masks made with Merino wool provide the wearer with a reusable face mask that is soft, hygienic, fashionable and natural alternative to synthetic face masks.
Tread lightly in wool shoes
Tread lightly in wool shoes
Tread lightly in wool shoes
Put your best foot forward with this collection of wool shoes – from runners to loafers to the humble wool slipper, enjoy comfort and support as you tread a little lighter.
Sleep soundly in wool
Sleep soundly in wool
Sleep soundly in wool
Falling asleep may be easier than you think with Merino wool. Wool has been scientifically proven to soothe you to sleep faster and for longer.
Travel lighter with Merino wool
Travel lighter with Merino wool
Travel lighter with Merino wool
Whether you’re an urban traveller or adventurous jetsetter, life on the go is made easy with Merino wool. Pack light and launder less with Merino wool travel wear.
Wool base-layers for natural temperature regulation
Wool base-layers for natural temperature regulation
Wool base-layers for natural temperature regulation
Cool off in warmer weather of battle the chill in colder climes, wool base-layers keep you dry, odour-free and comfortable in every condition.
Tennis great Andy Murray competes in Merino wool
AMC X Woolmark
Tennis great Andy Murray returns to Wimbledon this summer competing in an innovative Merino wool performance kit.
Ben Simmons performance Merino T-shirt
Ben Simmons X Woolmark
Luxury is performance and sustainability combined. That’s why NBA All-Star Ben Simmons chose Merino wool for his first ever merchandise. Buy the exclusive merino t-shirt on HBX now.
The Woolmark logo
You can’t fake the real thing
Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.
Your guide to plastic-free fashion
It’s time for you and your wardrobe to go on a diet. A plastic diet. Discover some simple steps to say goodbye to plastic in your closet.
