The most comfortable wool in the world
Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.
Less energy and water than other fibres
Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
The Woolmark logo
You can’t fake the real thing
Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.
Perfect Moment
Winter-ready with Perfect Moment’s Merino skiwear
Whether or not you actually make it to the slopes this winter, Perfect Moment’s latest range of Merino wool ski gear is perfect both on-piste and off.
Wool for every occasion
Sleep soundly in wool
Sleep soundly in wool
Sleep soundly in wool
Falling asleep may be easier than you think with Merino wool. Wool has been scientifically proven to soothe you to sleep faster and for longer.
Travel lighter with Merino wool
Travel lighter with Merino wool
Travel lighter with Merino wool
Whether you’re an urban traveller or adventurous jetsetter, life on the go is made easy with Merino wool. Pack light and launder less with Merino wool travel wear.
Wool interiors
Wool interiors
Wool interiors
With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.
6 steps to conscious consumption
It's time to change the way you shop with our 6-step guide to disrupt the throwaway fashion culture.
