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Grown from nature, not oil

Wool and the environment

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

The most reused and recycled fibre in the world
The most reused and recycled fibre in the world

Natural, renewable and biodegradable, wool is the most reused and recyclable fibre on the planet of the major apparel fibres.

Your guide to plastic-free living

You wouldn’t intentionally wrap your body in cling wrap or sheets of plastics would you, but do you know how much plastic is actually in your closet? It’s time for you and your wardrobe to go on a diet. A plastic diet. Here are some simple steps to say goodbye to plastic in your closet.

Read more

Reduce your impact

We partner with leading organisations to continue to reduce the environmental impact of wool.

<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>The environmental edit</strong></span></h3>

The environmental edit