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Grown from nature, not oil

Wool and the environment

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

The most reused and recycled fibre in the world
The most reused and recycled fibre in the world

Natural, renewable and biodegradable, wool is the most reused and recyclable fibre on the planet of the major apparel fibres.

6 steps to conscious consumption

6 steps to conscious consumption

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How to shop circular with wool

How to shop circular with wool

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Biodegradable fashion: breathe easy with wool

Biodegradable fashion: breathe easy with wool

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Reduce your impact

We partner with leading organisations to continue to reduce the environmental impact of wool.

<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>The environmental edit</strong></span></h3>

The environmental edit