Never hot. Never cold.
From nature comes the world’s most technically advanced and original performance fibre. No other fibre can match all of Merino wool’s benefits: breathable, moisture wicking and odour resistant. With Merino wool, Mother Nature got it right.
Tennis great Andy Murray competes in Merino wool
AMC X Woolmark
Tennis great Andy Murray returns to Wimbledon this summer competing in an innovative Merino wool performance kit.
Odour resistant
Merino wool actually locks away odour molecules and only releases them upon washing. Meaning you sweat less and smell better.
Ben Simmons performance Merino T-shirt
Ben Simmons X Woolmark
Luxury is performance and sustainability combined. That’s why NBA All-Star Ben Simmons chose Merino wool for his first ever merchandise. Buy the exclusive merino t-shirt on HBX now.
Moisture wicking
Merino wool is quick drying, meaning your gear will perform without compromising on comfort.
Luna Rossa Prada Pirelli
Wool takes to the seas
In a bid to do its part to protect the health of the world’s ocean, America’s Cup challenger Luna Rossa Prada Pirelli has swapped its team uniform from one made from synthetic fibres to a more technical, eco-friendly kit made from Merino wool.
Moves with you
Effortlessly elastic, Merino moves with you then returns to its original shape. It’s like muscle recovery for clothing.
Layers of performance
Good for sheep, perfect for you. Whether you choose a base-layer, mid-layer or outer-layer - or a combination of all three - for your next adventure, you know Merino wool has got you covered.
Base-layers
Base-layers
Whether for cooling off in warmer weather, or battling the chill in colder climes, base-layers provide a protective inner shell between the body and the environment. In the summer, base-layers transfer moisture vapour away from the body to aid in evaporative cooling. In winter, they provide an additional layer of insulation.
Mid-layers
Mid-layers
Merino mid-layers protect from the cold, but breathe with your body to avoid getting hot under the collar. Merino wool’s ability to absorb humidity created by the body and release it on the outside ensures the wearer experiences the best possible microclimate conditions.
Outerwear
Outerwear
100% Merino wool that’s resistant to wind, rain, UV and fire – that’s the power of Merino. Merino wool outerwear offers the ultimate in protection no matter the elements, from valley deep to mountain high.
ENvironment
Plastic-free activewear
Looking for plastic-free activewear? Our Merino workout edit has just what you need.
Athletes perform in Merino wool
Luna Rossa Prada Pirelli Team
Luna Rossa Prada Pirelli Team
Luna Rossa Prada Pirelli Team
Olympic champion backs Merino wool
Olympic champion backs Merino wool
Olympic champion backs Merino wool
Merino walks the highline
Merino walks the highline
Merino walks the highline
Perform better in Merino wool
Can what you wear increase your quality of life? Science shows that wool’s health and wellbeing benefits can help you live your best life.
Sleep better in wool
Sleep better in wool
Drift into the thermal comfort zone with wool, proven to aid a more restful night as you fall asleep quicker, sleep longer and have better quality rest to tackle the next day.
Wool is good for the skin
Wool is good for the skin
Merino wool can help those who suffer from eczema and atopic dermatitis, with studies showing patients not only had improved skin but also an improved quality of life.
Travel the world with wool
Travel the world with wool
Spend less time looking for a laundry and more time sight-seeing - just one reason why wool wins for travel clothes.
