We are the global authority on wool, representing an unwavering commitment between woolgrowers, brands and consumers to guarantee the authenticity and quality of this exceptional fibre.
OUR STORY
Since 1936, we've been dedicated to showcasing Australian wool's excellence, advancing research, pioneering processing technologies and sharing wool’s story on the global stage. As a subsidiary of Australian Wool Innovation, we continue the legacy of woolgrowers, championing wool as a dynamic and forward-thinking fibre. With our rich heritage, deep expertise and commitment to innovation, we drive the global wool industry forward. We unite the entire supply chain by:
- Connecting, inspiring and educating
- Guaranteeing wool fibre quality
- Collaborating with like-minded brands
- Championing the wool fibre's eco-credentials
OUR ETHOS
We believe that wool can make the world better. As a not-for-profit organisation, we are committed to enriching the lives of everyone in the wool industry, from those who grow wool to those who make it and wear it.
Our innovative spirit drives us to develop practical solutions through research, development and marketing. Renowned globally, our incubator programs cross borders and cultures, fostering future industry talent and ensuring the legacy of excellence in wool.
AN ICONIC LOGO
We are the world’s most recognisable textile fibre brand. The Woolmark logo was created in 1964 by the Italian graphic artist Francesco Saroglia and has become a universal signature of quality.
The Woolmark logo represents the pinnacle of durability, performance, and excellence in wool. With over 6 billion products proudly bearing this mark, it stands as a beacon of our commitment to the highest standards.
A Luxury Fibre
Wool has been cherished for millennia for its remarkable properties and timeless elegance. Originating in Spain, Merino sheep were renowned for their exceptionally fine and soft wool. Introduced to Australia in 1797, Merino wool underwent a transformative evolution as Australian farmers, driven by a passion for excellence, selectively bred sheep to produce an even finer and more luxurious fibre.
Today, Australian Merino wool is celebrated for its unrivalled softness, superior fineness and luxurious quality. Each fibre carries a legacy of craftsmanship and innovation, blending time-honoured expertise with modern advancements to offer unparalleled comfort and performance. .
