The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.
Australian woolgrowers are constantly taking steps to improve their environmental and ethical practices, creating positive change through open and honest conversations. We work alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool and we encourage and unite the entire supply chain - from the farm through to loyal consumers - to adopt natural ingredients for a more sustainable future.
100% natural, renewable and biodegradable, Australian Merino wool is nature’s miracle fibre, offering a natural solution to the global apparel and footwear industry.
As custodians of the land, Australian woolgrowers are dedicated to securing the health of the land for generations to come.
A better tomorrow: We are committed to bettering the lives of all those involved in the wool industry, from farmers - including sheep - to manufacturers, through to retailers and consumers.
Innovative by nature: We drive a sustainable culture of innovation to deliver tangible solutions to research, development and marketing across the global wool industry.
Quality assurance mark: As one of the world’s most well-known brands the Woolmark logo has been applied to more than 5 billion products since the creation of the original mark in 1964.
Talent development: Through incubator programs we cross borders and cultures to support the future design talent of the industry.
The Woolmark Company acknowledges the traditional land owners of country throughout Australia, both past, present and emerging, and pays tribute to the unique role they play in shaping the nation.