Your browser is not fully supported. Please upgrade your browser.

Skip to main content
Our Story

Ethos

The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

Australian woolgrowers are constantly taking steps to improve their environmental and ethical practices, creating positive change through open and honest conversations. We work alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool and we encourage and unite the entire supply chain - from the farm through to loyal consumers - to adopt natural ingredients for a more sustainable future.

100% natural, renewable and biodegradable, Australian Merino wool is nature’s miracle fibre, offering a natural solution to the global apparel and footwear industry.

Ethos

Environment

As custodians of the land, Australian woolgrowers are dedicated to securing the health of the land for generations to come.

Read more
Ethos

Animals

Growing wool is not a day job, but a way of life, and the health and happiness of a woolgrower is inextricably linked to the health and happiness of the sheep under their care.

Read more
Ethos

People

The Woolmark Company aims is to build industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry.

Read more


A better tomorrow:
We are committed to bettering the lives of all those involved in the wool industry, from farmers - including sheep - to manufacturers, through to retailers and consumers.

Innovative by nature: We drive a sustainable culture of innovation to deliver tangible solutions to research, development and marketing across the global wool industry.

Quality assurance mark: As one of the world’s most well-known brands the Woolmark logo has been applied to more than 5 billion products since the creation of the original mark in 1964.

Talent development: Through incubator programs we cross borders and cultures to support the future design talent of the industry.

 

The Woolmark Company acknowledges the traditional land owners of country throughout Australia, both past, present and emerging, and pays tribute to the unique role they play in shaping the nation.

KEEP READING
10 Sep 2020
Environment

Wool does not contribute to microplastic pollution

10 Sep 2020
Wool is a biodegradable fabric, with science showing wool biodegrades in marine environments, reducing microplastics and not contributing to microfiber pollution.
19 Apr 2020
Environment

Green is the new black

19 Apr 2020
Conscious consumption, the circular economy and a garment’s lifecycle - what does it all mean. Here, Woolmark explains fashion for good.
12 Apr 2020
Environment

Plastic-free Performance

12 Apr 2020
Step away from synthetics and reduce your impact on the planet with Merino.
14 Jan 2020
Wool Suiting

M.J. Bale commits to carbon neutral wool through single origin collection

14 Jan 2020
Traceability and carbon neutral is what’s on the agenda for tailor M.J. Bale, as it partners with an Australian Merino wool farm for single origin collection.