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The future of sustainable fashion is Merino wool

Fashion lasting forever

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

The most reused and recycled fibre in the world
The most reused and recycled fibre in the world

Natural, renewable and biodegradable, wool is the most reused and recyclable fibre on the planet of the major apparel fibres.

Quality that lasts a lifetime

Quality that lasts a lifetime

Merino is the slow fashion champion, with wool garments amongst the longest kept in global wardrobes.  Have you discovered the magic of Merino?

Sustainable luxury

Sustainable luxury

100% natural, renewable, biodegradable and recyclable, Merino wool is Mother Nature’s finest. 

One fibre, infinite potential

These are the designers, the poets of clothes, the artists of fabric who continually push the boundaries of wool’s possibilities to rewrite fashion’s history and shape a positive future.

Victoria Beckham

Sustainable Luxury

Victoria Beckham

Sustainable Luxury

Iconic British brand Victoria Beckham launches its first end-to-end traceable collection made with 100% Merino wool and natural dyes. 

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Cubus

Superfine Merino Collection

Cubus

Superfine Merino Collection

Cubus is changing the way you care for Merino wool. 

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3.1 Phillip Lim

Merino Series

3.1 Phillip Lim

Merino Series

3.1 Phillip Lim’s Merino Series collection marks the label’s most natural collection to date as the designer strikes a sustainable balance and goes fur-free.

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Lemlem

Travel collection

Lemlem

Travel collection

Lemlem has unveiled a wool travel capsule, hand-woven in Ethiopia. Merino wool was introduced to Muya Atelier’s production for the first time and the collection also marks The Woolmark Company’s first brand partnership in Africa.

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Albus Lumen

100% traceable

Albus Lumen

100% traceable

A fully traceable, single-origin Australian Merino wool collection designed for travel.

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DIY

Free knitting patterns

Looking for free knitting, crochet or weaving patterns? We’ve brought together leading fashion and textile designers so you can DIY your own exclusive Merino wool creation from the comfort of your own home.

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<h3 style="text-align: center;"><span style="color: #ffffff;">Discover the </span><span style="color: #ffffff;">latest looks</span></h3>

Discover the latest looks