The future of sustainable fashion is Merino wool

Fashion From Nature

Natural, Renewable and Biodegradable

Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.

No microplastics, unlike synthetics

Wool is biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

World's most recycled apparel fibre

Wool is the most recycled apparel fibre in the world.

Filter By Fabric

Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.

Sign the Pledge

World's best next gen talent

Celebrating visionaries in fashion, get ready to meet the best rising stars as they compete for the world's most prestigious fashion award. The International Woolmark Prize is where global fashion trailblazers unite to redefine style with the extraordinary beauty and endless possibilities of Australian Merino wool.

Sustainable luxury

100% natural, renewable, biodegradable and recyclable, Merino wool is Mother Nature’s finest.

Easy to care for

Resistant to stains and odours, most Merino can be tossed in the washing machine saving you time and effort.

Super soft

Merino wool is finer than human hair, can be softer than cashmere and is gentle on even the most sensitive skin.

One fibre, infinite potential

These are the designers, the poets of clothes, the artists of fabric who continually push the boundaries of wool’s possibilities to rewrite fashion’s history and shape a positive future.

United Colors of Benetton

Embracing fifty years of collaboration with The Woolmark Company

United Colors of Benetton

Embracing fifty years of collaboration with The Woolmark Company

Benetton’s ‘Never-ending Wool’ campaign showcases the potentially infinite lifespan of Merino wool garments.

Albus Lumen

Merino wool for the summer sun

Albus Lumen

Merino wool for the summer sun

For dreamy days filled with sunshine and warmth, ALBUS LUMEN’s summer-inspired Resort 23 collection shines light on the natural beauty of Australian Merino wool.

BOSS

A Modern Merino Wool Suit Innovation

BOSS

A Modern Merino Wool Suit Innovation

BOSS and The Woolmark Company introduce The Knitted Suit, the latest innovation in tailoring technology.

Victoria Beckham

Sustainable Luxury

Victoria Beckham

Sustainable Luxury

Iconic British brand Victoria Beckham launches its first end-to-end traceable collection made with 100% Merino wool and natural dyes.

Cubus

Superfine Merino Collection

Cubus

Superfine Merino Collection

Cubus is changing the way you care for Merino wool.

Free knitting patterns

Looking for free knitting, crochet or weaving patterns? We’ve brought together leading fashion and textile designers so you can DIY your own exclusive Merino wool creation from the comfort of your own home.

<h3 style="text-align: center;"><span style="color: #ffffff;">Discover The </span><span style="color: #ffffff;">Latest Wool Looks</span></h3>

Discover The Latest Wool Looks

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