Natural, Renewable and Biodegradable
Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.
No microplastics, unlike synthetics
Wool is biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
World's most recycled apparel fibre
Wool is the most recycled apparel fibre in the world.

Sustainable luxury
100% natural, renewable, biodegradable and recyclable, Merino wool is Mother Nature’s finest.
One fibre, infinite potential
These are the designers, the poets of clothes, the artists of fabric who continually push the boundaries of wool’s possibilities to rewrite fashion’s history and shape a positive future.
United Colors of Benetton
United Colors of Benetton
Benetton’s ‘Never-ending Wool’ campaign showcases the potentially infinite lifespan of Merino wool garments.
Albus Lumen
Albus Lumen
For dreamy days filled with sunshine and warmth, ALBUS LUMEN’s summer-inspired Resort 23 collection shines light on the natural beauty of Australian Merino wool.
BOSS
BOSS
BOSS and The Woolmark Company introduce The Knitted Suit, the latest innovation in tailoring technology.
Victoria Beckham
Victoria Beckham
Iconic British brand Victoria Beckham launches its first end-to-end traceable collection made with 100% Merino wool and natural dyes.
Cubus
DIY
Free knitting patterns
Looking for free knitting, crochet or weaving patterns? We’ve brought together leading fashion and textile designers so you can DIY your own exclusive Merino wool creation from the comfort of your own home.
