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Ethos

Environment


Australian Merino wool is trusted by designers and consumers across the world, with environmental health front of mind by the woolgrowers who produce it. As custodians of the land, Australian woolgrowers aim to leave the environment in a better way than how they found it, securing the health of the land for generations to come.

Australian woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. The Woolmark Company provides valuable resources and workshops to run projects dedicated to environmental health, including improving soil quality and enhancing biodiversity.

Improving Environmental Health

Woolgrowers

Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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Click on each farm to see how woolgrowers work with the land:

More on our ethos:    PEOPLE    |    ANIMALS

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24 Oct 2016
Fashion

Independent designers on show in Shanghai

24 Oct 2016
At Shanghai Fashion Week, up-and-coming Chinese designers demonstrated a global sophistication
14 May 2019
Fashion

Country Road unveils traceable Merino range

14 May 2019
Country Road has launched a campaign that uses science to verify the Merino wool in its knitwear range is from Australia.