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Pictured: Andrew and Carina Doran and family at woolgrowing property, ‘Ahgunyah’, New South Wales.

Our ethos builds industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry – from the woolgrowers on farms, through the supply chain and designers until the finished product ends up in the hands of conscious consumers. Through honest and open conversation, we aim to create positive change for the industry.



We establish long-term relationships with tens of thousands of Australian woolgrowers who work tirelessly to look after their sheep and the land on which they graze. Invested in the Woolmark brand, Australian woolgrowers take great pride in what they do to produce the world’s best wool. The Woolmark Company is on a mission to provide forward-thinking knowledge and training to these growers, taking the fibre even further into the future.

Meet our growers

“The most impressive part of the trip for me was the work of Woolmark in China. From the research and development through to marketing and the impact it’s having on our industry and the price of wool. With the range of new products being developed I was impressed by the versatility of wool and the fantastic campaigns being promoted by The Woolmark Company."




We offer training and workshops for our world-class shearers, ensuring they employ the latest and safest techniques, helping optimise both their personal health and the sheep’s wellbeing. We work with industry organisations and contractors and invest in regional coaching programs which are fundamental to education and the adoption of best practice.

Wool harvesting & training



Our commitment between woolgrowers and consumers is strengthened by partnering with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

Discover the latest collaborations



Our core values are reflected by those with whom we partner. Woolmark licensees and partners are responsible for abiding by ethical labour practices in the manufacture of Woolmark products. Our partners sign up to our licensee agreement, requiring them to comply to the requirements set by the International Labour Organization and United Nations. Licensees must also comply with the environmental laws of where their product is made and sold.

Discover our licensing program

“My capsule collection carries the Woolmark certification which represents the best quality of wool products.”



Nurturing talent

Education is at the core of everything we do. We take pride in fostering the next generation of fashion and textile designers, providing opportunities for school students through to emerging designers. Through comprehensive training and talent development programs, our goal is to become a catalyst for change along the entire wool supply chain and global apparel industry.

Learn about wool

our education programs

More on our ethos:    ANIMALS     |     ENVIRONMENT

28 Feb 2019

Merino wool plays centre court with Alexander Zverev

28 Feb 2019
Rising tennis star Alexander Zverev is the face of a new Z Zegna campaign championing Australian Merino wool, showcasing the technical performance benefits of speciality fabric TECHMERINO Wash&Go.
05 Feb 2019

Mediterranean frolic: the debut Jacquemus menswear line

05 Feb 2019
French fashion designer Simon Porte Jacquemus collaborates with The Woolmark Company on his debut menswear line for Jacquemus.
11 Nov 2018
Woolmark Performance Challenge

adidas x Woolmark Performance Challenge winner announced

11 Nov 2018
The inaugural winner of the adidas x Woolmark Performance Challenge competition was announced in Colorado.
06 Nov 2018

Fashion For All

06 Nov 2018
Leading the industry’s shift to more inclusive design, Open Style Lab emerged in 2014, dedicated to making stylish clothing accessible to people of all abilities.