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The world's best-known textile fibre brand

Woolmark Certification

Across the last 50 years, more than 5 billion wool and wool care products have been Woolmark-certified, guaranteeing durability, performance and quality.

Woolmark certification benefits

Traceability
Traceability

Every certified Woolmark product has a unique batch number that can be traced through the supply chain, providing the first step in full supply chain traceability.

Brand Recognition
Brand Recognition

68% of surveyed consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence.  

Natural fibre assurance
Natural fibre assurance

Woolmark certification verifies that the wool in each certified product meets our exacting quality standards and is what it claims to be.

Technical transfer
Technical transfer

Our dedicated technical team of experts have specialist knowledge in all areas of the supply chain and are available to assist our licensees with technical transfer, traceability, process and product development and supply chain optimisation.

Supply chain optimisation
Supply chain optimisation

We offer our Woolmark licensees design team support with supply chain assistance, quality assurance, seasonal consultation, product innovation and marketing to commercialise new wool product lines.

Education
Education

We offer comprehensive training sessions tailored exclusively to Woolmark licensees to educate staff about the benefits and versatility of wool to maximise their sales of wool product.

What are the Woolmark certifications?

 



 
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Our Standards

Through independent authorised laboratories we rigorously test wool products to ensure they meet the Woolmark Specifications. These are our core test areas:

Test 1 Test 2 Test 3 Test 4 Test 5

Test 1

WOOL CONTENT

We assess the fibre content, to verify that the ingredients of the product are what they claim to be.

Test 2

COLOURFASTNESS TO LIGHT

We expose this wool to the harshest light – for up to 10 hours – to assure its colours are lasting.

Test 3

DURABILITY

We subject this wool to extreme pressures – we push, pull and stretch it to its physical limits – to measure its strength. 

Test 4

LAUNDRY TESTING

We wash this wool in hard, unforgiving machines to ensure no shrinkage and no loss of shape.

Test 5

COLOURFASTNESS TO LIQUID

And we take this wool and test it, intensely, against the very liquids it would normally meet over its lifetime.

Benefits of Woolmark Certification

Designers / brands
  • Customer satisfaction

68% of consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence. 

  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Staff development and training

Tailor-made training days, webinar participation and free educational resources on the Woolmark Learning Centre.

 

Apparel Processors
  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Connect with Woolmark’s global network

As a Woolmark licensee we will connect you with our global network of brand and design partners.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Business promotion with Woolmark global marketing channels

Amplify your brand awareness and client reach with swatch and yarn features in our trend forecasting and sourcing guides, The Wool Lab and The Wool Lab Vision. Be championed on our global digital and social channels and feature in our licensee spotlight series.

  • Tailored support

Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.

 

Care Solutions
  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Connect with The Woolmark Company’s global network

As a Woolmark licensee we will connect you with our global network of brand and design partners.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Business promotion with Woolmark global marketing channels

Amplify your brand awareness and client reach when we champion your product on our global digital and social channels and feature your company in our licensee spotlight series.

  • Tailored support

Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.

 

Video
The Meaning Behind the Mark

What products can be Woolmark-certified?

The Woolmark Certification Program tests and provides assurance of the quality of wool apparel, wool yarn and fabric, wool care product and wool processing technology.

Wool Apparel

Clothing and accessories

Wool Apparel

Clothing and accessories

Garments within the apparel sectors of Fashion, Activewear, Sleepwear, Uniforms, Accessories and Footwear can all be Woolmark-certified.

GET CERTIFIED

Wool Care Product

Appliances and washing products

Wool Care Product

Appliances and washing products

We ensure that wool garments and products are cared for properly with our wool care product certification program. We certify quality wool care product within each product sector including washing machines, tumble dryers, electric irons, detergents, conditioners, softeners and bleach, and professional wet-cleaning systems.

GET CERTIFIED

Wool Processing Technology

Dyeing and finishing products

Wool Processing Technology

Dyeing and finishing products

We ensure that wool processing technologies are effective and efficient in enhancing the performance of the wool product. We certify quality natural dyeing technology.

GET CERTIFIED

Wool Yarn and Fabric

Semi-processed wool, interiors and carpets

Wool Yarn and Fabric

Semi-processed wool, interiors and carpets

We strengthen the value chain of wool textiles within each product sector to ensure that the quality of wool within the supply chain is upheld to the highest standards. We certify yarn, knitted fabric, woven fabric and wool fill as well as wool carpets and interiors.

GET CERTIFIED

We at The Woolmark Company take the misuse of our brands seriously, we will investigate all reports of potential misuse.


<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>Become Woolmark-Certified</strong></span></h3>

Become Woolmark-Certified