Once your product is Woolmark certified, you become a Woolmark licensee and you will have access to unrivalled industry intelligence, expertise and information.
Support for your business
Sourcing and supplying wool
Connecting designers, brands and manufacturers directly to suppliers of yarn and fabric, we give Woolmark licensees the opportunity to connect with wool suppliers and buyers.
We have a dedicated technical team of experts that have specialist knowledge in all areas of the supply chain and who are available to assist our licensees with technical transfer, troubleshooting, process and product development and supply chain optimisation.
Supply chain optimisation
We offer our Woolmark licensees design team support with supply chain assistance, quality assurance, seasonal consultation, product innovation and marketing to commercialise new wool product lines.
We offer comprehensive training sessions tailored exclusively to Woolmark licensees to not only educate staff about the benefits and versatility of wool, but to ultimately allow them to maximise their sales of wool product.
The Woolmark Learning Centre offers an unprecedented level of textile industry knowledge, freely accessible. From fundamental to masters level coursework, the platform offers expert-led knowledge, resources and programs across disciplines in the supply chain to achieve knowledge transfer.
Steps to become Woolmark certified
To use our iconic logo, we first connect you with a Woolmark representative to understand your product range and your business needs. Contact your local Woolmark Office.
2. Product testing
Yarns, fabrics, garments, care products and processes are independently tested in order to qualify for Woolmark certification. We ensure consumers are receiving quality wool products, that’s why we ask brands to undergo rigorous testing.
3. Fee structure
Once your product has passed the testing phase, you pay an annual Woolmark licensee fee and are given access to our full suite of support and resources.
4. Business support
As a Woolmark licensee, you will be allocated your own Woolmark Key Account Manager to provide support in:
- Product development
- Innovation commercialisation
- Technical transfer
- Training and education
5. Brand guidelines
Our brand guidelines give an overview of the best ways to present our logo so it adds value to your brand. Each product category has specific and easy-to-follow brand guidelines.
6. Tickets and labels
Our branded tickets and labels are attached directly to your products to assure your customer of the product quality. We have a preferred supplier of tickets and labels. Benefits of our preferred supplier:
- Easy to use e-platform ordering system
- Minimum runs at 500
- Lead time is only 10-14 business days
7. Traceability and NFC chips
Near Field Communication chips are available to all Woolmark licensees (at an additional cost). This technology will allow you to promote the benefits of your wool product and show your customers the origin of your wool.
8. Licensee portal
Once you become a Woolmark licensee you will have access to The Woolmark Company’s exclusive suite of content, including:
- Marketing assets
- Market intel
- Training and education resources
- Research and scientific fact sheets
- Licensee resources
- Test results and product specifications
Contact your local Woolmark office to become Woolmark certified.
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