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Science-backed studies from farm to fashion

Wool Research

Latest Studies

We partner with leading researchers to improve wool production and processing through science-backed studies.

Global Wardrobe Study

Global Wardrobe Study

Since 2010, The Woolmark Company has been working with Nielsen to gain a deeper understanding of consumer perceptions and behaviours within the fabric and apparel textile industry in key markets across the globe. This report examines consumer wardrobe and laundry behaviours, offering solutions to help reduce our impact on the environment every day.

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How Superfine Merino wool can treat eczema

How Superfine Merino wool can treat eczema

Recently published research has demonstrated that wearing superfine Merino wool next to the skin is beneficial for eczema sufferers.

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Consumers hold the power to influence clothing’s sustainability

Consumers hold the power to influence clothing’s sustainability

How often clothes are worn is the most influential factor in determining environmental impacts from clothing, according to the world’s first peer-reviewed textile fibre cradle-to-grave LCA study.

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Wool promotes a better night’s sleep

Wool promotes a better night’s sleep

Wool sleepwear and bedding have been shown to improve sleep quality.

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Biodiversity and wool growing

Biodiversity and wool growing

The Australian wool industry is committed to supporting biodiversity and has invested in research to develop and extend better and more effective ways to support and enhance biodiversity on wool-growing farms.

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Soil health and wool-growing

Soil health and wool-growing

Maintaining healthy soil enhances biodiversity, and enhances plant and animal health. The Woolmark Company’s parent company works with industry to research and support initiatives to help woolgrowers manage their soil.

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Wool is not an allergen

Wool is not an allergen

A scientific review of the past 100 years of literature found no credible evidence that wool is an allergen.

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Wool carpets purify the air

Wool carpets purify the air

Science shows wool carpets may continue purifying the air for up to 30 years, improving the health and comfort of your indoor space.

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Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools

Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools

The wool industry completed the world’s first textile fibre cradle-to-grave Lifecycle Assessment (LCA) study taken to a peer-reviewed publication. The study found that how often clothes are worn is the most influential factor in determining environmental impacts from clothing.

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Wool reduces body odour

Wool reduces body odour

The science behind odour-fighting wool clothes allows brands to champion a ‘wear-more wash-less’ collection, with research proving wool is naturally resistant to odour.

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Water systems and wool-growing

Water systems and wool-growing

The Australian wool industry is committed to continuous improvement in water management and has invested in research to develop and extend better and more effective ways to manage water resources on wool-growing farms.

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Drought and wool-growing

Drought and wool-growing

Woolgrowers plan for, and carefully manage their environment and animals, through drought and dry times to ensure the sustainability of wool-growing enterprises, the industry and the environment.

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We partner with leading organisations to conduct independent research.

Fibre Advocacy Animal Husbandry Environment Traceability
<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>Fact sheets: The science behind wool&rsquo;s benefits and eco-credentials</strong></span></h3>

Fact sheets: The science behind wool’s benefits and eco-credentials