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Sustainability and wool

Wool is a circular fibre


Circular and sustainable design integrates transparency from the beginning, where a garment has a meaningful positive impact throughout its entire lifecycle. Here’s why wool is, by nature, a circular fibre.

A circular economy goes hand-in-hand with a regenerative one. What’s become clear is that the current linear model of Make, Take, Dispose is not sustainable and does not work for people nor planet. The solution is to adopt a circular economy, where fashion designers and brands design with circularity in mind.

In the Material Circularity Indicator by the Ellen MacArthur Foundation, wool gets the highest score possible just like other renewable fibres, and as opposed to LCA-based ratings. This changes the playing field for wool’s eco-credentials and its role in the circular economy.

Many brands and designers are asking themselves how they can shift into a circular business model and create circular products while still turning a profit? Wool, by nature a circular fibre, can help brands enter more easily into the development of circular products.

In fact, wool has been deemed circular since 1813, when Benjamin Law famously developed a process using recycled woollen rag combined with virgin wool to make a material called shoddy.

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Whilst innovative products and processes have certainly come a long way since the 1800s, the principle remains the same. Wool’s inherent benefits, such as being 100% natural, renewable, biodegradable and recyclable make it inherently circular and the ultimate choice when designing for longevity. Highly valued in the open loop recycling process, wool’s flame resistance and insulation also make it valued in the closed-loop recycling process, with these properties making wool sought after for insulation products such as mattresses or automotive interiors.

 

Wool and the circular economy


 

Use renewable resources


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Keep materials and products in use for a long time


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Remove pollution


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Regenerate natural systems


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Make fit for technical &/or biological cycles


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Celebrate diversity


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