Explore and push the boundaries of accessories with Merino wool. A multifaceted component for every type of accessory, wool reworks traditional accessories with embellishment and refinement.

The dress code for formal occasions has radically changed. Whether attending board meetings or going to the office, today’s formalwear keeps modern comfort in mind.

From upholstery to partition walls and felt panels through to the clothes we wear in our home spaces, Merino wool cocoons us and inspires a sensitive bond between humans, home and nature.

With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.

With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.

Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic. 

The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.

Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.

Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.

In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.

The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.

Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.

Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.

Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.

With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.

High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.

Camping, hiking, biking, long trail running and fishing are all the stories that, through a selection of innovative, technical special treatments and blends, go on a new adventurous and self-sufficient direction.

A reinterpretation of the work world into everyday dressing, which can take on a more elegant or casual connotation, depending on the outfit construction and the blends used.