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20 May 2021

Animal Welfare, Mulesing and wool

20 May 2021
29 Mar 2021

Sleep Better In, Under and On Wool

29 Mar 2021
25 Feb 2021

Wool is 100% biodegradable

25 Feb 2021
24 Nov 2020

Wool is good for the skin

24 Nov 2020
12 Mar 2019

Wool and greenhouse gas

12 Mar 2019
12 Mar 2019

Wool and the carbon cycle

12 Mar 2019
20 Apr 2018

Wool is naturally breathable

20 Apr 2018
19 Feb 2018

Measuring wool's environmental footprint

19 Feb 2018
17 Dec 2017

Wool is naturally odour resistant

17 Dec 2017
13 Dec 2017

Wool is 100% natural and renewable

13 Dec 2017

Wool Care

The Wardrobe Study

New research reveals that wool clothes are the longest-lasting items in our wardrobes. An extensive dive into wardrobes across the world uncovers how we wear, care and dispose of clothes.

Read the full report

Environment

Tiny plastics? Huge issue

We feel you. It can be super tricky to know if you're making environmentally-friendly shopping choices. But it’s time to be clear - choosing natural fibres over synthetics can make a huge and vital difference in protecting our waterways and oceans. 

Read more

Research

Wool promotes a better night’s sleep

Falling asleep may be easier than you know. These days, more than ever, it's important to invest in sleep health and get the most from your waking hours.

Read more
Latest News
15 Jan 2020
Wool Suiting

M.J. Bale commits to carbon neutral wool through single origin collection

15 Jan 2020
Traceability and carbon neutral is what’s on the agenda for tailor M.J. Bale, as it partners with an Australian Merino wool farm for single origin collection.
23 Sep 2019
Environment

Venetian Gondoliers win Eco-Stewardship Award for use of wool in iconic uniforms

23 Sep 2019
Venice’s iconic gondoliers have been awarded the Eco-Stewardship Award at the Green Carpet Fashion Awards for their use of Australian Merino wool in their uniforms.
15 May 2019
Fashion

Country Road unveils traceable Merino range

15 May 2019
Country Road has launched a campaign that uses science to verify the Merino wool in its knitwear range is from Australia.
15 Mar 2019
Performance

Lighter than air

15 Mar 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest technical t-shirt.