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About Wool

Wellness

A natural fibre, wool has a great story to tell, with its eco-credentials propelling the fibre into the health and wellbeing industries. Science is showing that wool bedding and sleepwear appear to promote a better night’s sleep, and medical studies reveal the wellbeing benefits of superfine Merino wool, particularly for eczema sufferers.

Wool loungewear

Wool interiors

Luxe wool carpets which purify the air

We all want our home to be as safe and as clean as can be – we scrub the bath, wipe the benches, wash our sheets. But what about the dirt you can’t see? What if the answer was a simple as choosing the right type of carpet.

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Research

Wool promotes a better night’s sleep

Falling asleep may be easier than you know. These days, more than ever, it's important to invest in sleep health and get the most from your waking hours.

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Latest News
10 Sep 2020
Environment

Wool does not contribute to microplastic pollution

10 Sep 2020
Wool is a biodegradable fabric, with science showing wool biodegrades in marine environments, reducing microplastics and not contributing to microfiber pollution.
01 Apr 2019
Research

Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools

01 Apr 2019
Wool industry completes world’s first textile fibre cradle-to-grave Lifecycle Assessment (LCA) study. Here's what you need to know and your impact on fashion and the environment.
13 Aug 2018
Research

Wool is naturally breathable

13 Aug 2018
Wool fibres can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable.
13 Mar 2017
Wellness

Lillelam Merino childrenswear

13 Mar 2017
Norwegian brand Lillelam has built a successful business crafting youth clothing from Merino wool