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Ethos

People

Pictured: Andrew and Carina Doran and family at woolgrowing property, ‘Ahgunyah’, New South Wales.


Our ethos builds industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry – from the woolgrowers on farms, through the supply chain and designers until the finished product ends up in the hands of conscious consumers. Through honest and open conversation, we aim to create positive change for the industry.

Farming

Woolgrowers

We establish long-term relationships with tens of thousands of Australian woolgrowers who work tirelessly to look after their sheep and the land on which they graze. Invested in the Woolmark brand, Australian woolgrowers take great pride in what they do to produce the world’s best wool. The Woolmark Company is on a mission to provide forward-thinking knowledge and training to these growers, taking the fibre even further into the future.

Meet our growers

“The most impressive part of the trip for me was the work of Woolmark in China. From the research and development through to marketing and the impact it’s having on our industry and the price of wool. With the range of new products being developed I was impressed by the versatility of wool and the fantastic campaigns being promoted by The Woolmark Company."

JONNO HICKS, WOOLGROWER, HANNATON MERINO STUD

Farming

Shearers

We offer training and workshops for our world-class shearers, ensuring they employ the latest and safest techniques, helping optimise both their personal health and the sheep’s wellbeing. We work with industry organisations and contractors and invest in regional coaching programs which are fundamental to education and the adoption of best practice.

Wool harvesting & training

Collaborations

Partnerships

Our commitment between woolgrowers and consumers is strengthened by partnering with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

Discover the latest collaborations

Certification

Licensees

Our core values are reflected by those with whom we partner. Woolmark licensees and partners are responsible for abiding by ethical labour practices in the manufacture of Woolmark products. Our partners sign up to our licensee agreement, requiring them to comply to the requirements set by the International Labour Organization and United Nations. Licensees must also comply with the environmental laws of where their product is made and sold.

Discover our licensing program

“My capsule collection carries the Woolmark certification which represents the best quality of wool products.”

EMILIA WICKSTEAD

Education

Nurturing talent

Education is at the core of everything we do. We take pride in fostering the next generation of fashion and textile designers, providing opportunities for school students through to emerging designers. Through comprehensive training and talent development programs, our goal is to become a catalyst for change along the entire wool supply chain and global apparel industry.

Learn about wool

our education programs

More on our ethos:    ANIMALS     |     ENVIRONMENT

KEEP READING
26 Nov 2019
Fashion

WARDROBE.NYC launches Release 05 Tailoring with traceable Merino wool

26 Nov 2019
A traceable and transparent supply chain is at the core of WARDROBE.NYC’s Release 05 Tailoring collection, in partnership with The Woolmark Company.
15 Oct 2019
Collaborations

Lemlem unveils wool travel capsule, hand-woven in Ethiopia

15 Oct 2019
Lemlem has partnered with The Woolmark Company to create a traceable 8-piece travel collection.
22 Sep 2019
Fibre

Venetian Gondoliers win Eco-Stewardship Award for use of wool in iconic uniforms

22 Sep 2019
Venice’s iconic gondoliers have been awarded the Eco-Stewardship Award at the Green Carpet Fashion Awards for their use of Australian Merino wool in their uniforms.
28 Feb 2019
Activewear

Merino wool plays centre court with Alexander Zverev

28 Feb 2019
Rising tennis star Alexander Zverev is the face of a new Z Zegna campaign championing Australian Merino wool, showcasing the technical performance benefits of speciality fabric TECHMERINO Wash&Go.