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The Woolmark Logo

The Woolmark logo gives you the confidence that your Woolmark-certified product meets The Woolmark Company’s exacting quality standards.


What are the Woolmark logos?

The three core Woolmark logos indicate the fibre content of Woolmark-certified products:

Pure new wool

Products created with 100% new wool.

Wool rich blend

Products created with between 50% and 99.9% new wool.

Wool blend performance

Products created with between 30% and 49.9% new wool.


Why buy Woolmark-certified?

Our certification program enables you to identify the wool garment or wool care product that is of highest quality. During the past 50 years, we’ve certified more than 5 billion wool and wool care products, guaranteeing durability, performance and quality.

Highest Quality
Highest Quality

The Woolmark symbol promises the product you purchase has been rigorously tested for quality, durability and performance.


We provide assurance the fibre composition of wool garments and the care claims of wool care products are true to the marketing claims for that product.

Brand Reputation
Brand Reputation

The reputation of the iconic Woolmark symbol has been trusted for more than 50 years by decerning customers across the world.


What products have the Woolmark logo?

We certify products in three core areas:

Wool Apparel
Wool Apparel

Giving you confidence you are buying a quality wool garment, made to stand the test of time.

Wool Care Product
Wool Care Product

Choose a wool detergent proven to give your clothes the TLC they deserve.

Wool Appliances
Wool Appliances

Look for the Woolmark logo on washing machines and tumble dryers which care and respect your wool.

We build trust through quality assurance

We rigorously test wool products to ensure they meet the Woolmark Specifications. Before a wool product can be Woolmark-certified, we run numerous tests to ensure it performs to the standard you demand:

TEST 1 Test 2 Test 3 Test 4 Test 5



We assess the fibre content of the wool product so you can be assured of the ingredients of the product you are buying.

Test 2


The product, whether a sweater, shoe or curtain, is exposed to the harshest light – for up to 10 hours – to assure its colours are lasting.

Test 3


We subject the wool product to extreme pressures – we push, pull and stretch it to its physical limits – to measure its durability, pilling resistence and construction strength.

Test 4


We wash the wool product in hard, unforgiving machines to ensure no shrinkage and no loss of shape so that you can be confident that your wool product is easy to care for.

Test 5


And we take this wool product and test it, intensely, against the very liquids it would normally meet over its lifetime whther that be coffee, oil stains, alcohol and make-up.

<h3 style="text-align: center;"><span style="color: #ffffff;">Are you a brand, retailer or manufacturer who works with wool? </span></h3>

Are you a brand, retailer or manufacturer who works with wool?

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