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Our Story

Ethos

The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

Australian woolgrowers are constantly taking steps to improve their environmental and ethical practices, creating positive change through open and honest conversations. We work alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool and we encourage and unite the entire supply chain - from the farm through to loyal consumers - to adopt natural ingredients for a more sustainable future.

100% natural, renewable and biodegradable, Australian Merino wool is nature’s miracle fibre, offering a natural solution to the global apparel and footwear industry.

Ethos

Environment

As custodians of the land, Australian woolgrowers are dedicated to securing the health of the land for generations to come.

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Ethos

Animals

Growing wool is not a day job, but a way of life, and the health and happiness of a woolgrower is inextricably linked to the health and happiness of the sheep under their care.

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Ethos

People

The Woolmark Company aims is to build industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry.

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A better tomorrow:
We are committed to bettering the lives of all those involved in the wool industry, from farmers - including sheep - to manufacturers, through to retailers and consumers.

Innovative by nature: We drive a sustainable culture of innovation to deliver tangible solutions to research, development and marketing across the global wool industry.

Quality assurance mark: As one of the world’s most well-known brands the Woolmark logo has been applied to more than 5 billion products since the creation of the original mark in 1964.

Talent development: Through incubator programs we cross borders and cultures to support the future design talent of the industry.

 

The Woolmark Company acknowledges the traditional land owners of country throughout Australia, both past, present and emerging, and pays tribute to the unique role they play in shaping the nation.

KEEP READING
15 Oct 2019
Collaborations

Lemlem unveils wool travel capsule, hand-woven in Ethiopia

15 Oct 2019
Lemlem has partnered with The Woolmark Company to create a traceable 8-piece travel collection.
23 Sep 2019
Fashion

Ban Xiaoxue’s collection is made entirely from traceable Merino wool

23 Sep 2019
Chinese designer and International Woolmark Prize alumnus BAN XIAOXUE has released a traceable knitwear collection for Fall/Winter 2019.
02 Sep 2019
Activewear

PEARL iZUMi rides towards sustainability with Merino wool

02 Sep 2019
Cycling brand PEARL iZUMi has unveiled a range of high-performance Merino wool-rich cycling apparel as it moves towards more sustainable practices.
01 Apr 2019
Fibre

Why cradle-to-cradle needs to be included in fashion’s sustainability rating tools

01 Apr 2019
Lifecycle assessment tools measure the impact of major textile fibres on the environment. The Woolmark Company has found significant inconsistencies in the science that underpins LCA tools. Here’s what you need to know.