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Our Story

Ethos

The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

Australian woolgrowers are constantly taking steps to improve their environmental and ethical practices, creating positive change through open and honest conversations. We work alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool and we encourage and unite the entire supply chain - from the farm through to loyal consumers - to adopt natural ingredients for a more sustainable future.

100% natural, renewable and biodegradable, Australian Merino wool is nature’s miracle fibre, offering a natural solution to the global apparel and footwear industry.

Ethos

Environment

As custodians of the land, Australian woolgrowers are dedicated to securing the health of the land for generations to come.

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Ethos

Animals

Growing wool is not a day job, but a way of life, and the health and happiness of a woolgrower is inextricably linked to the health and happiness of the sheep under their care.

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Ethos

People

The Woolmark Company aims is to build industry confidence and a unity of purpose through communication and collaboration, as well as supporting skills training, networking and leadership initiatives for everyone involved in the Australian wool industry.

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A better tomorrow:
We are committed to bettering the lives of all those involved in the wool industry, from farmers - including sheep - to manufacturers, through to retailers and consumers.

Innovative by nature: We drive a sustainable culture of innovation to deliver tangible solutions to research, development and marketing across the global wool industry.

Quality assurance mark: As one of the world’s most well-known brands the Woolmark logo has been applied to more than 5 billion products since the creation of the original mark in 1964.

Talent development: Through incubator programs we cross borders and cultures to support the future design talent of the industry.

 

The Woolmark Company acknowledges the traditional land owners of country throughout Australia, both past, present and emerging, and pays tribute to the unique role they play in shaping the nation.

KEEP READING
14 Jan 2020
Wool Suiting

M.J. Bale commits to carbon neutral wool through single origin collection

14 Jan 2020
Traceability and carbon neutral is what’s on the agenda for tailor M.J. Bale, as it partners with an Australian Merino wool farm for single origin collection.
04 Jan 2020
Collaborations

Albus Lumen’s single-origin Merino wool collection

04 Jan 2020
Albus Lumen launches a fully traceable Australian Merino wool travel collection, providing the ultimate in travel clothing thanks to wool’s benefits.
26 Nov 2019
Fashion

WARDROBE.NYC launches Release 05 Tailoring with traceable Merino wool

26 Nov 2019
A traceable and transparent supply chain is at the core of WARDROBE.NYC’s Release 05 Tailoring collection, in partnership with The Woolmark Company.
15 Oct 2019
Collaborations

Lemlem unveils wool travel capsule, hand-woven in Ethiopia

15 Oct 2019
Lemlem has partnered with The Woolmark Company to create a traceable 8-piece travel collection.