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Fashion

Wool, women and Wickstead

Inspired by nature and strong women of the world, Emilia Wickstead’s latest collection offers a modern wardrobe crafted from Australian Merino wool.

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Latest

Wool suiting

There is no fabric more integral to the tailoring industry than wool. As one of the oldest materials known to mankind, the inherent natural properties of wool have long been used to craft the world's best suits. Through technical innovation and manufacturing developments, it remains a go-to tailoring fabric, no matter the season or style.

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Fashion

New World Wool

As new Chinese designers emerge and consumer tastes mature, China’s relationship with Australian Merino wool has grown to encompass luxury, designer and mainstream retail and high-tech processing facilities. We celebrate 50 years of a powerful cross-cultural relationship spanning trade, economy and creativity by looking to the future of Chinese design.

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Latest News
17 Oct 2019
Fashion

The Winter Wool Edit

17 Oct 2019
With Merino wool at its heart, function meets fashion this Winter. Shop winter’s standout womenswear looks today.
03 Oct 2019
Fashion

Merino wool inspires Marina Rinaldi’s Voyage Collection

03 Oct 2019
Italian fashion label Marina Rinaldi launches B.Wool - a 12-piece machine washable collection made exclusively of Australian Merino wool.
23 Sep 2019
Fashion

Ban Xiaoxue’s collection is made entirely from traceable Merino wool

23 Sep 2019
Chinese designer and International Woolmark Prize alumnus BAN XIAOXUE has released a traceable knitwear collection for Fall/Winter 2019.
22 Sep 2019
Fashion

Refined innovation from Private White VC

22 Sep 2019
Private White VC returns to Australia Merino wool to deliver a winter collection for the sophisticated man.
NEW WORLD WOOL

Shoot: Wool for all seasons