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Fashion

Nothing says love like a wooly hug

A perfect guide to gifts for your loved ones


Show your loved one how much you care about them – and the environment – this Valentine’s Day by giving them a gift made from wool: a natural, renewable and biodegradable fibre.

Unlike synthetics, which are industrially produced from non-renewable fossil energy, Merino wool is a natural fibre grown year-round by Merino sheep. Investing in a classic jumper, scarf or trouser for your loved one is investing in a high-quality piece that will endure for as long (or possibly longer) than your love for them.

If you are treating a partner, a friend, a family member or yourself to a picnic or spending the night in with a movie, a wool blanket is the perfect addition. Wool’s next-to-skin softness and breathability makes it the perfect couch companion. As wool is naturally stain and odour resistant, you don’t need to worry about damaging your blanket or throw by taking it on an adventure with you.  

Finally, if you can’t be with your loved one this Friday, sending them a wool hot water bottle cover might be the closest thing to giving them a huge hug. However, Valentine’s day is not all about gifting. We hope you take some time to do something to make yourself, and those around you, feel warm and fuzzy.

Latest News
23 Mar 2020
Textile Innovation

The infinite possibilities of digital printing

23 Mar 2020
COMEFORBREAKFAST, Ratti and Think Positive have applied digital fabric printing to their latest collections of Merino wool.
26 Feb 2020
Collaborations

Merino wool sets sail for the America’s Cup

26 Feb 2020
As the Luna Rossa Prada Pirelli team gears up for the 36th America’s Cup, the official sailing team jacket is now available to buy in 11 selected Prada stores across the world, as well as online.
31 May 2020
Certification

Become a licensee

31 May 2020
We independently certify the quality of wool products and offer licensees use of the world’s most iconic textile fibre brand – the Woolmark logo. Become a Woolmark licensee for exclusive support throughout the global wool industry.
14 Jan 2020
Wool Suiting

M.J. Bale commits to carbon neutral wool through single origin collection

14 Jan 2020
Traceability and carbon neutral is what’s on the agenda for tailor M.J. Bale, as it partners with an Australian Merino wool farm for single origin collection.