Your browser is not fully supported. Please upgrade your browser.

Skip to main content
Activewear

Your chance to own Western Rise’s Limitless Merino Wool Shirt


An increasing number of brands are turning to Kickstarter to not only raise much-needed funds but also gain all-important customer feedback. Following the success of an initial crowdfunding campaign, US-based outdoor and lifestyle apparel brand Western Rise is at it again, this time launching its Limitless Merino Wool Shirt on the popular website.

Western Rise, creators of the next generation of men’s performance apparel for the outdoors, travel and every day, has partnered with The Woolmark Company to develop a high-performance, comfortable Merino wool shirt designed for every day wear. The Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.

In 2018, Western Rise achieved mass success with a crowdfunding campaign for The Evolution Pant which garnered support from more than 3700 backers and raised more than $600,000 in 30 days, earning it a spot in the top 1% success rate of all Kickstarter campaigns. It was the most funded technical pant in Kickstarter history since the platform’s inception in 2009.

The new Limitless Merino Wool shirt is currently available to early adopters exclusively on Kickstarter, with a campaign that allows consumers to support sustainable fashion produced at an environmentally friendly factory. By giving their support, early Kickstarter backers will receive the shirt at a special discounted price until May 15; it will retail for $129. Within 45 minutes of its Kickstarter launch, the Limitless Merino Shirt reached its target, proving the popularity of both Western Rise and Merino wool.

Designed to be versatile and functional, The Limitless Merino wool shirt leverages the natural performances benefits of Merino wool to eliminate the need to change in between activities. Unlike synthetic fabrics, Merino wool transfers moisture vapour and absorbs odour molecules from sweat, allowing the shirt to be worn multiple times before washing. Merino wool is an extremely durable, breathable and active fibre that reacts to changes in body temperature allowing the wearer to move seamlessly from one activity to the next. The ultra-fine, 100% natural Merino fibres were sourced from Australia, the leading producer of 90% of the world’s fine apparel wool.

Activewear

6 reasons to workout in wool

Whether you’re running, hiking, practising yoga or working out, here are 6 reasons why Merino wool is the ultimate performance fibre for activewear.
Read more

“Our goal with the Limitless Merino Wool shirt was to recreate the magic of our Merino wool T-shirts in a classic button-down that could be worn for the outdoors, travel and everyday use,” said Western Rise Co-founder/Creative Director Will Watters. “We love Australian Merino wool because it’s soft, odour resistant and temperature regulating. With the help of The Woolmark Company, we were able to find a luxuriously soft, engineered knit fabric that blended Merino wool and quick-dry polyester. This created a shirt that can stretch in every direction, is incredibly comfortable and can be worn for days without being washed.”

Keep reading
21 Oct 2019
Activewear

The athlete wear-test with wool

21 Oct 2019
Three elite athletes put Merino wool to the ultimate test, wearing this season’s latest pieces for all the challenges that their daily lives throw at them.
02 Sep 2019
Activewear

PEARL iZUMi rides towards sustainability with Merino wool

02 Sep 2019
Cycling brand PEARL iZUMi has unveiled a range of high-performance Merino wool-rich cycling apparel as it moves towards more sustainable practices.
29 Aug 2019
Activewear

Nagnata’s latest Merino collection made from zero waste yarn

29 Aug 2019
Lifestyle label Nagnata returns to Merino wool as its hero fibre, creating a retro-inspired studio-to-street collection from zero waste yarn.
10 Jun 2019
Activewear

Outerknown unveils world’s first Merino wool boardshort

10 Jun 2019
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.