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So Last Season

The Guide to Conscious Consumption

Breathe new life into your wardrobe with Woolmark’s guide to conscious consumption and avoid cheap fast fashion purchases.

This Earth day, we want you to fall in love with your wardrobe all over again and breathe new life into clothes of seasons past. Whether it’s mum’s vintage wool coat or a Merino sweater from 2 year ago, the most sustainable choice is to wear - and care - for what you already have.

To inspire you, we’ve asked our favourite designers and influencers to ‘shop their closet’ and style a #SoLastSeaon wool garment in a fresh way.

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Did you know?

We’re using clothes less and less, but the sale of clothes has grown faster than pollution or GDP. It’s a sobering fact but you can help disrupt the fashion world by really getting to know your wardrobe. In some good news, Wool garments are among the oldest kept in wardrobes, thanks to their durability and timeless designs.

Share your #SoLastSeason Looks


We want you to join the movement!

Open up your own closet and find a wool garment that has stood the test of time. Use #SoLastSeason to show the world that sustainable fits are forever in fashion.


<h3 style="text-align: center;"><span style="color: #ffffff;">What does soil have to do with your wardrobe?</span></h3>

What does soil have to do with your wardrobe?