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Our Story

About us


We are the global authority on wool.


The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us. 


Worldwide offices in key markets
 

5 billion+ Woolmark certified products
 

Connecting the farm-to-fashion supply chain

Our story

What we do

As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by: 

  • Connecting, inspiring and educating
  • Guaranteeing wool fibre quality
  • Collaborating with like-minded brands
  • Championing the wool fibre's eco-credentials

Ethos

Why we work with wool

Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.

Our ethos

Fashion

Collaborations

We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.

Latest Collaborations
The wool fibre

 

 

An iconic logo

We are the world’s most recognised textile fibre brand - the iconic Woolmark logo has been applied to more than 5 billion products since 1964, guaranteeing quality and representing pioneering excellence and innovation.

 
 
 
 
 A rich history

The iconic Woolmark logo was created in 1964, quickly making its mark in the global fashion industry. But the story and purpose behind the mark started in the 1930s, when it was decided to promote the world’s most luxurious fibre to an international audience.

 
 
 
 
A luxury fibre

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

Product, Media or Licensing enquiries

Contact your local Woolmark office

Australia
Mailing/Office Address
Level 6, 68 Harrington Street, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney, NSW, Australia 2001
F: +61 2 8295 4100
Media / Public Relations enquiries
Beijing, China
Mailing/Office Address
Rm.1040, 10/F South Tower, Beijing Kerry Centre, No.1 Guang Hua Road, Chao Yang District, Beijing, 100020 China
F:
Media / Public Relations enquiries
Benelux & Northern Europe
Mailing/Office Address
Torenallee 20, 5617 BE Eindhoven, The Netherlands
F:
Czech Republic (Agent)
Mailing/Office Address
Sedlakova 53 602 00 Brno Czech Republic 
F: +420 5 43 23 66 34
France
Mailing/Office Address
10, Place Vendôme, 75001 PARIS
F: +33 1 53 45 54 55
Media / Public Relations enquiries
Germany
Mailing/Office Address
Im Goldacker 7, D-50126 Bergheim, Germany
F:
Media / Public Relations enquiries
Hong Kong SAR (China)
Mailing/Office Address
Unit 3305, 33/F, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Hong Kong
F: +85 2 2330 7562
Media / Public Relations enquiries
India
Mailing/Office Address
806, 8th Floor, C wing, One BKC, Bandra Kurla Complex, Bandra ( East) Mumbai – 400051, Maharashtra India
F:
Media / Public Relations enquiries
Italy
Mailing/Office Address
Via Dell’Orso 16, 20121, Milano, Italy
F: +39 027 202 2737
Media / Public Relations enquiries
Japan
Mailing/Office Address
6F, Minamiaoyama City Building, 3-2-5 Minamiaoyama, Minato-ku, Tokyo, Japan 107-0062
F: +81 3 3497 5970
Media / Public Relations enquiries
Korea
Mailing/Office Address
13 Fl.Tower B, Kyobo Building, 465, Gangnamdaero, Seochogu, Seoul, 06611 Korea
F: +82 2 541 4433
Media / Public Relations enquiries
North America (New York City)
Mailing/Office Address
135 5th Avenue, 5th floor, New York, NY 10010
F:
Media / Public Relations enquiries
North America (Los Angeles)
Mailing/Office Address
WeWork One Culver, 10000 Washington Blvd, Culver City, CA 90232
F:
Media / Public Relations enquiries
Serbia
Mailing/Office Address
Milorada Mitrovica 8, Beograd, 11118 Serbia
F: +381 1124 33 611
Shanghai, China
Mailing/Office Address
No. 5 Gao An Road, Xu Hui District, Shanghai, China 
F: +86 21 5208 0308
Taiwan (China)
Mailing/Office Address
3F, No. 174, Section 2, Nanking East Road, Taipei, 10489 Taiwan
F: +886 2 2664 2631
Turkey
Mailing/Office Address
Levent 199 Binasi, Buyukdere Cd. No:199 Yan giris Ofis No: C2, 34393 Levent, Sisli Istanbul, Turkey
F:
United Kingdom
Mailing/Office Address
New Wing, Somerset House. The Strand, London, WC2R 1LA
F:
Media / Public Relations enquiries
Keep reading
23 Sep 2019
Fashion

Ban Xiaoxue’s collection is made entirely from traceable Merino wool

23 Sep 2019
Chinese designer and International Woolmark Prize alumnus BAN XIAOXUE has released a traceable knitwear collection for Fall/Winter 2019.
22 Sep 2019
Fashion

Refined innovation from Private White VC

22 Sep 2019
Private White VC returns to Australia Merino wool to deliver a winter collection for the sophisticated man.
22 Sep 2019
Fibre

Venetian Gondoliers win Eco-Stewardship Award for use of wool in iconic uniforms

22 Sep 2019
Venice’s iconic gondoliers have been awarded the Eco-Stewardship Award at the Green Carpet Fashion Awards for their use of Australian Merino wool in their uniforms.
16 Sep 2019
Fashion

Helen Kaminski’s new sustainable direction

16 Sep 2019
Helen Kaminski’s new sustainable direction, in partnership with Woolmark, brings Merino wool hats to the front row.

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