We are the global authority on wool.
Woolmark represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.
What we do
As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool. We encourage and unite the entire supply chain - from the farm through to loyal consumers, by:
- Connecting, inspiring and educating
- Guaranteeing wool fibre quality
- Collaborating with like-minded brands
- Championing the wool fibre's eco-credentials
Why we work with wool
Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.
We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.
An iconic logo
We are the world’s most recognised textile fibre brand - the iconic Woolmark logo has been applied to more than 5 billion products since 1954, guaranteeing quality and representing pioneering excellence and innovation.
A rich history
The iconic Woolmark logo was created in 1964, quickly making its mark in the global fashion industry. But the story and purpose behind the mark started in the 1930s, when it was decided to promote the world’s most luxurious fibre to an international audience.
A luxury fibre
100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Contact your local Woolmark office
- Bolivarian Republic of Venezuela
- Bosnia and Herzegovina
- Brunei Darussalam
- Costa Rica
- Czech Republic
- Dominican Republic
- El Salvador
- Faroe Islands
- Hong Kong SAR
- Lao PDR
- Macao SAR
- Macedonia (Former Yugoslav Republic of Macedonia)
- New Zealand
- Principality of Monaco
- Puerto Rico
- Serbia and Montenegro (Former)
- South Africa
- Trinidad and Tobago
- United Kingdom
- United States