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Holly Johnson

Outdoor enthusiast (hiking and backpacking), photographer, blogger and social influencer

Why have you partnered with The Woolmark Company?
I’ve partnered with The Woolmark Company because Merino wool has become a staple in my wardrobe, not only for my outdoor activities, but in my daily lifestyle as well. There are so many benefits of Merino wool, ranging from sustainability to odour-resistance and I’m excited to educate my audience on all of it.

What do you love about Merino wool?
I love that Merino wool is 100% natural, renewable and biodegradable. I love that I don’t have to worry about releasing hundreds of thousands of microplastics into the ocean when I wash my Merino wool clothing. 

Why is Merino wool the perfect performance fiber for your area of expertise?
Merino wool is the perfect performance fibre for my outdoor activities because it’s breathable, moisture-wicking, odour resistant and helps to regulate my body temperature. Perfect for any activity, but especially great in the mountains. 

Why is choosing natural so important?
As someone who treasures the natural world, wearing natural and sustainable clothing goes hand-in-hand. Knowing that my clothing will biodegrade and give back to the planet makes me feel like I’m making the best choice.

What is your favorite exercise to perform in Merino wool?
I love wearing Merino wool hiking and backpacking. It’s the only clothing I trust to keep me cool in the summer and warm in the winter.

What are your top tips for enjoying a plastic-free fitness regime?
Wear natural clothing, switch to a reusable water bottle, use plastic-free deodorant, swap silicone snack bags for plastic ziplocks!