100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Properties of wool
Warm and cool
Soft on skin
Easy to care for
Wool is the most reused and recycled fibre
The complex chemical structure of a wool fibre is what allows it to have so many inherent benefits.
The Woolmark Company has created a suite of fact sheets, explaining the science behind wool's naturally inherent benefits along with the fibre's impact on the environment.
The history of Merino wool
Wool has been used in clothing for millennia: from primitive man first clothing himself in the woolly skins of wild sheep - through the civilisation of Babylonia where people first distinguished wool sheep from food sheep - through Roman times when there were definite signs of selective breeding for a superior fleece - and through to the ascendancy of wool during the Middle Ages in Europe. By the late eighteenth century, the Industrial Revolution began a movement which took the textile industry from the home into the workshop and factory.
Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools
A review of a leading environmental impact rating tool for apparel finds that unless improvements are made, weaknesses in the underlying science could lead to misleading ratings, potentially guiding well-intentioned constumers to less sustainable products.
What is Merino wool?
Australian Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.