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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Sports-luxe Meets Merino Wool

Sports-luxe Meets Merino Wool

Renowned Belgian designer Tim Coppens, who has built his eponymous brand’s place amongst the top menswear collections, will launch his new collection COPPENS_MERINO at the third annual ComplexCon festival at Long Beach, California, November 3-4.

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Wool for Christmas

Wool for Christmas

Brightly coloured and boldly decorated, the Christmas sweater is ingrained in 21st century gift-giving tradition. This holiday season, choose a fibre that’s better for you and for the planet: wool.

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Woolmark Performance Challenge

Woolmark Performance Challenge

The Woolmark x adidas Performance Challenge is a new competition for tertiary students aimed at pushing the limits of product innovation. It's set to kick-start the career of the winner, with a €10,000 cash prize, internship with adidas and international training. 

Meet the winner

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Fashion

International Woolmark Prize

The International Woolmark Prize is the world’s most prestigious award for rising fashion stars. Now in its seventh year the prize continues to cross borders and cultures to discover, nurture and celebrate outstanding fashion talents from across the globe who showcase the beauty and versatility of Merino wool.

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Sport

Sustainable Running Shoes

Athletic Propulsion Labs® (APL) has unveiled its most sustainable shoe to date, the APL TechLoom Breeze Merino Wool collection. It's the first technical-knit shoe to hit global markets with the wool certification trademark.

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Provenance

Green Carpet Fashion Awards

Oscar-winning actress Cate Blanchett awarded Australian woolgrowers with the Eco Stewardship Award at this year’s Green Carpet Fashion Awards in Milan.

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Latest News
12 Dec 2018
Fashion

Chili Philly Silly Season

12 Dec 2018
Brightly coloured and boldly decorated, the Christmas sweater is ingrained in 21st century gift-giving tradition. This holiday season, choose a fibre that’s better for you and for the planet: wool.
04 Dec 2018
Sport

APL unveils its most sustainable running shoe

04 Dec 2018
The TechLoom Breeze Merino Wool collection is the first technical-knit shoe to hit the global market with the wool certification trademark.
28 Nov 2018
Fashion

Rug up this winter in Private White V.C’s Merino wool collection

28 Nov 2018
Private White V.C. has partnered with The Woolmark Company to unveil a classic, elegant and casual Australian Merino wool collection, exclusive to Mr Porter.
20 Nov 2018
Sport

The ultimate clothing for climbing a mountain

20 Nov 2018
We put fashion and fitness enthusiasts to the ultimate test, sending them up Mount Snowdon – but kitted them out in the best wool apparel available. Here are the ultimate clothes for climbing a mountain.

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Stay ahead of the curve with The Woolmark Company’s coverage of product innovations, manufacturing developments and seasonal trend reports.