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Shaun the Sheep

Super natural wool

The world's most-loved Sheep, Shaun, is sending his love of wool to outer space with his new friend LU-LA. Back on earth, Shaun and the flock are spreading the word about the super-natural benefits of wool.

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Meet our woolgrowers
Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Latest

Textile innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing.
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Woolmark x Luna Rossa Prada Pirelli
Latest News
02 Sep 2019
Activewear

PEARL iZUMi rides towards sustainability with Merino wool

02 Sep 2019
Cycling brand PEARL iZUMi has unveiled a range of high-performance Merino wool-rich cycling apparel as it moves towards more sustainable practices.
29 Aug 2019
Activewear

Nagnata’s latest Merino collection made from zero waste yarn

29 Aug 2019
Lifestyle label Nagnata returns to Merino wool as its hero fibre, creating a retro-inspired studio-to-street collection from zero waste yarn.
28 Jul 2019
Fashion

Joe Merino goes 100% ultrafine

28 Jul 2019
Joe Merino releases T-shirt made from 100% ultrafine Merino wool with The Woolmark Company.
03 Jul 2019
Textile Innovation

Pitti Filati Florence flags up the hot topics for Autumn/Winter 2020/21

03 Jul 2019
Natural fibres are at the heart of the many stories at Pitti Filati, presenting wool fibres and yarns which begin to shape the new season for 2020/21.
Activewear

Outerknown unveils world’s first Merino wool boardshort

Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
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Our Story

Ethos

Connected by the common thread of wool, we work to create positive change through open and honest conversations across the entire supply chain.

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Events
17 Sep - 19 Sep
Events

Première Vision

17 Sep - 19 Sep
The Woolmark Company will be present at Première Vision Paris 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.
25 Sep - 27 Sep
Events

Intertextile

25 Sep - 27 Sep
The Woolmark Company will be present at Intertextile Shanghai 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.
07 Oct - 09 Oct
Events

TITAS 2019

07 Oct - 09 Oct
The Woolmark Company will be exhibiting at TITAS textile Trade show in Taipei from October 7 to 9, 2019. The Wool Lab Sports and textiles that prioritise sustainability and technology will be on offer.
13 Nov - 14 Nov
Events

Performance Days

13 Nov - 14 Nov
The Woolmark Company will present the Autumn/Winter 2020/21 Wool Lab as well as The Wool Lab Sports at the Performance Days, Functional Fashion Fair in Munich on November 13 and 14.

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