Your browser is not fully supported. Please upgrade your browser.

Skip to main content

The Woolmark Company logo

Shaun the Sheep

Super natural wool

The world's most-loved Sheep, Shaun, is sending his love of wool to outer space with his new friend LU-LA. Back on earth, Shaun and the flock are spreading the word about the super-natural benefits of wool.

READ MORE

Video
Meet our woolgrowers
International Woolmark Prize

Shop now

The highly anticipated collections from the 2019 International Woolmark Prize finalists, including winners Colovos and Edward Crutchley, are now available to buy through the program’s retailer network. This is wool, but not as you know it.

View collections
Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

Read More
Latest News
21 Oct 2019
Activewear

The athlete wear-test with wool

21 Oct 2019
Three elite athletes put Merino wool to the ultimate test, wearing this season’s latest pieces for all the challenges that their daily lives throw at them.
17 Oct 2019
Fashion

The Winter Wool Edit

17 Oct 2019
With Merino wool at its heart, function meets fashion this Winter. Shop winter’s standout womenswear looks today.
15 Oct 2019
Collaborations

Lemlem unveils wool travel capsule, hand-woven in Ethiopia

15 Oct 2019
Lemlem has partnered with The Woolmark Company to create a traceable 8-piece travel collection.
03 Oct 2019
Fashion

Merino wool inspires Marina Rinaldi’s Voyage Collection

03 Oct 2019
Italian fashion label Marina Rinaldi launches B.Wool - a 12-piece machine washable collection made exclusively of Australian Merino wool.
video
Woolmark x Luna Rossa Prada Pirelli

Shop now

Latest

Textile innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing.
Read more
Activewear

Outerknown unveils world’s first Merino wool boardshort

Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
Read more
Events
24 Oct
Events

Mood U x The Woolmark Company: Intro to Wool

24 Oct
Join us for an evening of wool education to understand more about the wool fibre, its innovative applications for special projects as well as everyday clothing.
13 Nov
Events

Commercial Knitting with Wool: Fundamentals Workshop

13 Nov
Presented by Shima Seiki and The Woolmark Company, this workshop will focus on machine knitting fundamentals and wool fiber science.
13 Nov - 14 Nov
Events

Performance Days

13 Nov - 14 Nov
The Woolmark Company will present the Autumn/Winter 2020/21 Wool Lab as well as The Wool Lab Sports at the Performance Days, Functional Fashion Fair in Munich on November 13 and 14.
14 Nov
Events

adidas x Woolmark Performance Challenge 2019 winner announcement

14 Nov
Join The Woolmark Company and adidas as we announce the 2019 Woolmark Performance Challenge winner at Villa Stuck, Munich.

Subscribe to our newsletter

Stay ahead of the curve with The Woolmark Company’s coverage of product innovations, manufacturing developments and seasonal trend reports.