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Wool, women and Wickstead

Wool, women and Wickstead

Inspired by nature and strong women of the world, Emilia Wickstead’s latest collection offers a modern wardrobe crafted from Australian Merino wool.

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Country Road unveils traceable Merino range

Country Road unveils traceable Merino range

Iconic brand Country Road has once again chosen Australian Merino wool as the hero of its winter campaign, and now in an Australian first, every fibre of the Merino Knit range can be verified as sourced from Australian farms.

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Meet our woolgrowers

Meet our woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment are woven together to grow the finest fleece in the world.

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Our ethos

Our ethos

Connected by the common thread of wool, we work to create positive change through open and honest conversations across the entire supply chain.

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Woolgrowers

Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Latest News
20 May 2019
Fashion

Wool, women and Wickstead: how Mother Nature inspired Emilia's latest collection

20 May 2019
Emilia Wickstead chose Australian Merino wool for her latest collection, creating a modern wardrobe made to last.
20 May 2019
Wool Processing

Nundle Woollen Mill

20 May 2019
Nundle Woollen Mill is one of the only wool manufacturers left in Australia and celebrates the country’s long wool history.
16 May 2019
Fashion

Formal Friday creates the only T-shirt you’ll ever need

16 May 2019
The hunt for the perfect T-shirt is over, with Finnish label Formal Friday developing what is called the perfect T-shirt, made from Australian Merino wool.
15 May 2019
Fashion

Wool Week Australia

15 May 2019
Wool Week returns May 20 to 26, championing the best wool and wool-rich apparel and home textiles in time for winter and visualised through a stunning campaign across David Jones stores.
About Wool

Wool care

We all know that wool is an exceptional fibre, but that doesn’t mean it’s tricky to care for. In fact, wool garments are proven to require less washing than the other dominant apparel fibres and generally have a much longer life.

Love your wool
Events
30 May
Events

WOOL4SCHOOL – Australia

30 May
Wool4School is an annual student design competition that encourages budding fashion designers to show the nation what they’re made of. Registrations for this year's Wool4School competition close on 30 May 2019.
31 May
Events

WOOL4SCHOOL – Hong Kong

31 May
Wool4School is an annual student design competition encouraging budding fashion designers to show Hong Kong what they’re made of. Registrations for this year's Wool4School competition close on 31 May 2019.
26 Jun
Events

PITTI FILATI 85

26 Jun
At Pitti Filati 85 The Woolmark Company will present the Autumn/Winter 2020 edition of The Wool Lab, a seasonal guide to the best commercially available wool fabrics and yarns. Event runs from the 26th-28th of June.
09 Jul
Events

MILANO UNICA

09 Jul
The Woolmark Company will be present at Milano Unica with the Autumn/Winter 2020 edition of The Wool Lab from 9th-11th of July 2019.

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