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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Breathe More Do More

Breathe More Do More

The rapid growth in demand for technical textiles has significantly boosted wool’s prominence in the sportswear industry and the fibre’s naturally inherent qualities - such as effective odour control, superb breathability and moisture management properties - cannot be matched by any man-made fibre, protecting the wearer from temperature extremes, from sea level to mountain top. Natural, renewable and biodegradable, Merino wool is nature at its finest, being the most effective form of all-weather protection known to mankind for thousands of years.

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Breathe Easy With Wool

Breathe Easy With Wool

Wool fibres are naturally breathable. In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable. Accordingly, wool garments are one of the most breathable of all the common apparel types.

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Become a Label Turner

Become a Label Turner

As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, entering the environment during use and shedding whilst washing.  By contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution and demonstrating that through a responsible choice of what we wear, we can ultimately contribute to the long-term health of the planet.

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Developments

Beyond the Edge

Seamless garment technology is the ultimate in knitting technology, with Karl Mayer, Santoni, Shima Seiki and Stoll the four major players. Traditionally, wool base-layer apparel was made by cut and sew production with limited possibilities for variety. Now, however, seamless and flat-knitting technologies are being employed to manufacture not only next-to-skin base-layers, but an extensive range of mid- and outer-layer garments too.

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Fashion

Suitably Dressed

Australian designer Dion Lee has turned to his home country’s greatest fashion export: wool. His ongoing capsule collection, SUIT, presents 10 wool-rich pieces that are an evolution of the brand’s DNA as much as they cater to a poorly supplied demand for intelligent women’s tailoring. Now to mark the continuation of this extension, Lee is paying tribute to the women who have encouraged and guided him from the beginning.

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Provenance

A Greener Future

Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation.

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Latest News
15 Oct 2018
Manufacturing

A Fibre of Success: Australian Wool in China

15 Oct 2018
Celebrating 50 years of Australian wool trade with China
12 Oct 2018
Fashion

New World Wool

12 Oct 2018
Celebrating more than 50 years of Australian wool trade with China, a new generation of fashion designers point the way forward.
04 Oct 2018
Fashion

3.1 Phillip Lim’s The Merino Series in stores now

04 Oct 2018
3.1 Phillip Lim’s Fall/Winter collection has hit the stores, with the designer’s collaboration with The Woolmark Company coming to fruition.
03 Oct 2018
Sport

P.E Nation runs with wool

03 Oct 2018
Leading Australian activewear label P.E Nation has released a Merino wool womenswear collection, offering the best sportswear on the market today.
Events
28 Oct
Events

MINI Fashion World Tour

28 Oct
MINI and The Woolmark Company invite you to the next step of the MINI Fashion World Tour “Field Notes” Capsule Collection.
08 Nov
Events

Outdoor Retailer

08 Nov
Sports and Outdoors trade show
09 Nov
Events

adidas x Woolmark Performance Challenge 2018 Winner Announcement

09 Nov
adidas and The Woolmark Company invite Outdoor Retailer visitors to the announcement of the inaugural Woolmark Performance Challenge winner.
28 Nov
Events

Performance Days

28 Nov
Sports and Outdoors trade show

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