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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Breathe More Do More

Breathe More Do More

The rapid growth in demand for technical textiles has significantly boosted wool’s prominence in the sportswear industry and the fibre’s naturally inherent qualities - such as effective odour control, superb breathability and moisture management properties - cannot be matched by any man-made fibre, protecting the wearer from temperature extremes, from sea level to mountain top. Natural, renewable and biodegradable, Merino wool is nature at its finest, being the most effective form of all-weather protection known to mankind for thousands of years.

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Breathe Easy With Wool

Breathe Easy With Wool

Wool fibres are naturally breathable. In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable. Accordingly, wool garments are one of the most breathable of all the common apparel types.

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Become a Label Turner

Become a Label Turner

As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, entering the environment during use and shedding whilst washing.  By contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution and demonstrating that through a responsible choice of what we wear, we can ultimately contribute to the long-term health of the planet.

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Developments

Beyond the Edge

Seamless garment technology is the ultimate in knitting technology, with Karl Mayer, Santoni, Shima Seiki and Stoll the four major players. Traditionally, wool base-layer apparel was made by cut and sew production with limited possibilities for variety. Now, however, seamless and flat-knitting technologies are being employed to manufacture not only next-to-skin base-layers, but an extensive range of mid- and outer-layer garments too.

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Fashion

Suitably Dressed

Australian designer Dion Lee has turned to his home country’s greatest fashion export: wool. His ongoing capsule collection, SUIT, presents 10 wool-rich pieces that are an evolution of the brand’s DNA as much as they cater to a poorly supplied demand for intelligent women’s tailoring. Now to mark the continuation of this extension, Lee is paying tribute to the women who have encouraged and guided him from the beginning.

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Provenance

A Greener Future

Through its collaborative engagement with woolgrowers, Greening Australia is well on its way to achieving its namesake mission. “We use the best science to understand the issues facing those landscapes and source revenue from wherever we can to execute our plan,” explains Sebastian Burgess, the Director of Conservation for the Tasmanian Branch of the non-government organisation.

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Latest News
24 Sep 2018
Fashion

Cate Blanchett awards Australian woolgrowers at the Green Carpet Fashion Awards

24 Sep 2018
Cate Blanchett awards Australian woolgrowers the inaugural Eco Stewardship Award at Milan’s Green Carpet Fashion Awards
31 Aug 2018
Fashion

ARMOUR

31 Aug 2018
Natasha Liu Bordizzo stars in Armour, a short film written and directed by Ben Briand as part of The Woolmark Company’s ‘New World Wool’ campaign.
14 Aug 2018
Health

Wool is Naturally Breathable

14 Aug 2018
Wool fibres are naturally breathable. They can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable.
14 Aug 2018
Fibre

The Rising Tide of Microplastics

14 Aug 2018
As much as 35 per cent of microplastics in the marine environment are fibres from synthetic clothing, but by contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution.
Events
27 Sep
Events

Intertextile

27 Sep
Apparel fabrics show
09 Oct
Events

Hankyu Men’s Designers Collaboration

09 Oct
16 Oct
Events

TITAS

16 Oct
Textile trade show for sports and outdoors
08 Nov
Events

Outdoor Retailer

08 Nov
Sports and Outdoors trade show

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