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RESEARCH

THE WARDROBE STUDY

New research reveals that wool clothes are the longest-lasting items in our wardrobes. An extensive dive into wardrobes across the world uncovers how we wear, care and dispose of clothes.

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Wadrobe Study Homepage
VIDEO
lemlem x The Woolmark Company
Collaboration

Lemlem unveils wool travel capsule

Lemlem has partnered with The Woolmark Company to create an 8-piece travel collection, hand-woven in Africa. Merino wool was introduced to Muya Atelier’s production for the first time and the collection also marks The Woolmark Company’s first brand partnership in Africa.

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Shaun the Sheep

Super natural wool

The world's most-loved Sheep, Shaun, is sending his love of wool to outer space with his new friend LU-LA. Back on earth, Shaun and the flock are spreading the word about the super-natural benefits of wool.

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Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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International Woolmark Prize

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The highly anticipated collections from the 2019 International Woolmark Prize finalists, including winners Colovos and Edward Crutchley, are now available to buy through the program’s retailer network. This is wool, but not as you know it.

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Latest News
03 Nov 2019
Textile Innovation

The latest Merino yoga collection goes seam free

03 Nov 2019
Lightweight, breathable and comfortable yoga gear made from Merino wool and seamless knitting technology, created in partnership by Woolmark, Santoni and Südwolle.
21 Oct 2019
Activewear

The athlete wear-test with wool

21 Oct 2019
Three elite athletes put Merino wool to the ultimate test, wearing this season’s latest pieces for all the challenges that their daily lives throw at them.
17 Oct 2019
Fashion

The Winter Wool Edit

17 Oct 2019
With Merino wool at its heart, function meets fashion this Winter. Shop winter’s standout womenswear looks today.
15 Oct 2019
Collaborations

Lemlem unveils wool travel capsule, hand-woven in Ethiopia

15 Oct 2019
Lemlem has partnered with The Woolmark Company to create a traceable 8-piece travel collection.
Events
14 Nov
Events

adidas x Woolmark Performance Challenge 2019 winner announcement

14 Nov
Join The Woolmark Company and adidas as we announce the 2019 Woolmark Performance Challenge winner at Villa Stuck, Munich.
13 Nov
Events

Commercial Knitting with Wool: Fundamentals Workshop

13 Nov
Presented by Shima Seiki and The Woolmark Company, this workshop will focus on machine knitting fundamentals and wool fiber science.
13 Nov - 14 Nov
Events

Performance Days

13 Nov - 14 Nov
The Woolmark Company will present the Autumn/Winter 2020/21 Wool Lab as well as The Wool Lab Sports at the Performance Days, Functional Fashion Fair in Munich on November 13 and 14.
04 Dec - 05 Dec
Events

Best Knit Selection

04 Dec - 05 Dec
The Woolmark Company will exhibit at Best Knit, in Tokyo December 4 and 5, 2019. The Wool Lab Autumn/ Winter 2020/21 as well as The Wool Lab Sports will be on offer.

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