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Shaun the Sheep

Super natural wool

The world's most-loved Sheep, Shaun, is sending his love of wool to outer space with his new friend LU-LA. Back on earth, Shaun and the flock are spreading the word about the super-natural benefits of wool.

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Meet our woolgrowers
International Woolmark Prize

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The highly anticipated collections from the 2019 International Woolmark Prize finalists, including winners Colovos and Edward Crutchley, are now available to buy through the program’s retailer network. This is wool, but not as you know it.

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Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Latest News
22 Sep 2019
Fashion

Refined innovation from Private White VC

22 Sep 2019
Private White VC returns to Australia Merino wool to deliver a winter collection for the sophisticated man.
16 Sep 2019
Fashion

Helen Kaminski’s new sustainable direction

16 Sep 2019
Helen Kaminski’s new sustainable direction, in partnership with Woolmark, brings Merino wool hats to the front row.
15 Sep 2019
Fashion

3.1 Phillip Lim’s most natural collection to date

15 Sep 2019
3.1 Phillip Lim presents The Merino Series – the label’s most sustainable collection, in partnership with Woolmark.
02 Sep 2019
Activewear

PEARL iZUMi rides towards sustainability with Merino wool

02 Sep 2019
Cycling brand PEARL iZUMi has unveiled a range of high-performance Merino wool-rich cycling apparel as it moves towards more sustainable practices.
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Woolmark x Luna Rossa Prada Pirelli

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Dion Lee lingerie hook top

House of Holland wool denim oversized heart jacket

ICICLE woollen table lamp embroidery pullover

Tracksmith No Days Off vest

Joe Merino t-shirt round neck

ANDERSSON BELL 3-in-1 jacket 

Devold Tinden Spacer men's jacket hood

Edition irregular hollow sweater

P.E Nation cutline knit

Ashmei men’s croix de fer jersey

APL Techloom Breeze sneakers

NAGNATA Laya seamless legging

Latest

Textile innovations
New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing.
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Activewear

Outerknown unveils world’s first Merino wool boardshort
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
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Events
25 Sep - 27 Sep
Events

Intertextile

25 Sep - 27 Sep
The Woolmark Company will be present at Intertextile Shanghai 2019 with the Spring/Summer 2020/21 edition of The Wool Lab and Wool Lab Sports.
Shanghai
07 Oct - 09 Oct
Events

TITAS 2019

07 Oct - 09 Oct
The Woolmark Company will be exhibiting at TITAS textile Trade show in Taipei from October 7 to 9, 2019. The Wool Lab Sports and textiles that prioritise eco-credentials and innovative technology will be on offer.
Taipei, Taiwan
13 Nov - 14 Nov
Events

Performance Days

13 Nov - 14 Nov
The Woolmark Company will present the Autumn/Winter 2020/21 Wool Lab as well as The Wool Lab Sports at the Performance Days, Functional Fashion Fair in Munich on November 13 and 14.
Munich
04 Dec - 05 Dec
Events

Best Knit Selection

04 Dec - 05 Dec
The Woolmark Company will exhibit at Best Knit, in Tokyo December 4 and 5, 2019. The Wool Lab Autumn/ Winter 2020/21 as well as The Wool Lab Sports will be on offer.
Tokyo

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