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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Sports-luxe Meets Merino Wool

Sports-luxe Meets Merino Wool

Renowned Belgian designer Tim Coppens, who has built his eponymous brand’s place amongst the top menswear collections, will launch his new collection COPPENS_MERINO at the third annual ComplexCon festival at Long Beach, California, November 3-4.

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New World Wool

New World Wool

As new Chinese designer brands emerge and consumer tastes mature, China’s relationship with Australian Merino wool has grown to encompass luxury, designer and mainstream retail, high-tech processing facilities and, above all else, even higher demand for the world’s pre-eminent natural fibre.

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Woolmark Performance Challenge

Woolmark Performance Challenge

The Woolmark x adidas Performance Challenge is a new competition for tertiary students aimed at pushing the limits of product innovation. It's set to kick-start the career of the winner, with a €10,000 cash prize, internship with adidas and international training. 

Meet the winner
Fashion

International Woolmark Prize

The International Woolmark Prize is the world’s most prestigious award for rising fashion stars. Now in its seventh year the prize continues to cross borders and cultures to discover, nurture and celebrate outstanding fashion talents from across the globe who showcase the beauty and versatility of Merino wool.

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Sport

Ultimate Hiking Outfits

Towering above Wales, Snowdon is perhaps the United Kingdom’s most awe-inspiring mountain. We put fashion and fitness enthusiasts to the ultimate test, sending them up the great peak – kitted out in the best wool apparel on the market.

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Provenance

Green Carpet Fashion Awards

Oscar-winning actress Cate Blanchett awarded Australian woolgrowers with the Eco Stewardship Award at this year’s Green Carpet Fashion Awards in Milan.

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Latest News
20 Nov 2018
Sport

The ultimate clothing for climbing a mountain

20 Nov 2018
We put fashion and fitness enthusiasts to the ultimate test, sending them up Mount Snowdon – but kitted them out in the best wool apparel available. Here are the ultimate clothes for climbing a mountain.
16 Nov 2018
Fashion

Fusalp’s addicted to wool

16 Nov 2018
Combining function with fashion, French skiwear label Fusalp has unveiled a series of Merino wool sweaters in partnership with The Woolmark Company.
12 Nov 2018
Woolmark Performance Challenge

adidas x Woolmark Performance Challenge winner announced

12 Nov 2018
The inaugural winner of the adidas x Woolmark Performance Challenge competition was announced in Colorado.
09 Nov 2018
Fashion

Into the Wild

09 Nov 2018
The best of the Spring 2018 international runway collection, on location at Bridestowe Lavender Farm in Tasmania.
Events
28 Nov
Events

Performance Days

28 Nov
Sports and Outdoors trade show focusing on high performance fabrics.
30 Nov
Events

MINI Japan x The Woolmark Company

30 Nov
Official launch of Urban Travellers, a wool capsule collection by MINI Japan.
30 Nov
Events

Wool4School Australia 2019

30 Nov
The launch of the Wool4School 2019 competition.

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