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Shaun the Sheep

Super natural wool

The world's most-loved Sheep, Shaun, is sending his love of wool to outer space with his new friend LU-LA. Back on earth, Shaun and the flock are spreading the word about the super-natural benefits of wool.

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Meet our woolgrowers
International Woolmark Prize

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The highly anticipated collections from the 2019 International Woolmark Prize finalists, including winners Colovos and Edward Crutchley, are now available to buy through the program’s retailer network. This is wool, but not as you know it.

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Fibre

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Latest News
03 Oct 2019
Fashion

Merino wool inspires Marina Rinaldi’s Voyage Collection

03 Oct 2019
Italian fashion label Marina Rinaldi launches B.Wool - a 12-piece machine washable collection made exclusively of Australian Merino wool.
26 Sep 2019
Textile Innovation

Première Vision’s AW20 edition highlights Wool’s green thread

26 Sep 2019
Environmental responsibility was at the heart of Première Vision Paris Autumn/Winter 2020, and wool was an integral part of it.
23 Sep 2019
Fashion

Ban Xiaoxue’s collection is made entirely from traceable Merino wool

23 Sep 2019
Chinese designer and International Woolmark Prize alumnus BAN XIAOXUE has released a traceable knitwear collection for Fall/Winter 2019.
22 Sep 2019
Fashion

Refined innovation from Private White VC

22 Sep 2019
Private White VC returns to Australia Merino wool to deliver a winter collection for the sophisticated man.
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Woolmark x Luna Rossa Prada Pirelli

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Latest

Textile innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing.
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Activewear

Outerknown unveils world’s first Merino wool boardshort

Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
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Events
13 Nov - 14 Nov
Events

Performance Days

13 Nov - 14 Nov
The Woolmark Company will present the Autumn/Winter 2020/21 Wool Lab as well as The Wool Lab Sports at the Performance Days, Functional Fashion Fair in Munich on November 13 and 14.
04 Dec - 05 Dec
Events

Best Knit Selection

04 Dec - 05 Dec
The Woolmark Company will exhibit at Best Knit, in Tokyo December 4 and 5, 2019. The Wool Lab Autumn/ Winter 2020/21 as well as The Wool Lab Sports will be on offer.

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