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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Sports-luxe Meets Merino Wool

Sports-luxe Meets Merino Wool

Renowned Belgian designer Tim Coppens, who has built his eponymous brand’s place amongst the top menswear collections, will launch his new collection COPPENS_MERINO at the third annual ComplexCon festival at Long Beach, California, November 3-4.

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New World Wool

New World Wool

As new Chinese designer brands emerge and consumer tastes mature, China’s relationship with Australian Merino wool has grown to encompass luxury, designer and mainstream retail, high-tech processing facilities and, above all else, even higher demand for the world’s pre-eminent natural fibre.

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Woolmark Performance Challenge

Woolmark Performance Challenge

The Woolmark x adidas Performance Challenge is a new competition for tertiary students aimed at pushing the limits of product innovation. It's set to kick-start the career of the winner, with a €10,000 cash prize, internship with adidas and international training. 

Meet the winner

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International Woolmark Prize

Meet the Finalists

The countdown is on until the 2018/19 International Woolmark Prize global final, where 12 of the world’s best emerging design talent will showcase the beauty, versatility and innovative nature of Merino wool to a panel of industry experts.

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Activewear

Sustainable Running Shoes

Athletic Propulsion Labs® (APL) has unveiled its most sustainable shoe to date, the APL TechLoom Breeze Merino Wool collection. It's the first technical-knit shoe to hit global markets with the wool certification trademark.

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Woolgrowers

Green Carpet Fashion Awards

Oscar-winning actress Cate Blanchett awarded Australian woolgrowers with the Eco Stewardship Award at this year’s Green Carpet Fashion Awards in Milan.

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Latest News
22 Jan 2019
Fashion

Koché’s Universal Couture

22 Jan 2019
Interview with Christelle Kocher of French brand Koché, on her collaboration with The Woolmark Company
21 Jan 2019
Activewear

Lighter than air: Black Diamond's ultralight tee

21 Jan 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond has come out with a new gem – the world’s lightest wool t-shirt.
18 Jan 2019
Innovation

Ethical production the focus of Pitti Uomo 95

18 Jan 2019
Fashion's growing demand for ethical production was propelled by technical advances at Pitti Uomo 95 in Florence, as Janet Prescott discovers.
09 Jan 2019
Activewear

Tracksmith runs with wool for No Days Off

09 Jan 2019
The ultimate winter workout gear is here, thanks to Tracksmith’s No Days Off collection. Made from Australian Merino wool.

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Stay ahead of the curve with The Woolmark Company’s coverage of product innovations, manufacturing developments and seasonal trend reports.