Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

Renowned Belgian designer Tim Coppens, who has built his eponymous brand’s place amongst the top menswear collections, will launch his new collection COPPENS_MERINO at the third annual ComplexCon festival at Long Beach, California, November 3-4.

As new Chinese designer brands emerge and consumer tastes mature, China’s relationship with Australian Merino wool has grown to encompass luxury, designer and mainstream retail, high-tech processing facilities and, above all else, even higher demand for the world’s pre-eminent natural fibre.

The Woolmark x adidas Performance Challenge is a new competition for tertiary students aimed at pushing the limits of product innovation. It's set to kick-start the career of the winner, with a €10,000 cash prize, internship with adidas and international training. A winner will be announced on the 9th of November.