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WON IN WOOL

WON IN WOOL

For 26.2 gruelling miles through the streets of Boston, some 30,000 runners took to the streets for the world's oldest marathon, uniting not just a city but a worldwide community of runners. For the second year running, winners were fuelled by Australian Merino wool. 

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Winners’ Stories

Winners’ Stories

Congratulations to all who won their race at this year's Boston Marathon. Meet the We Wool Win three, who did it for far more than themselves.

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Original Performance Fibre

Original Performance Fibre

For thousands of years, wool has been the most effective natural form of all-weather protection and its inherent properties give runners the natural edge. 

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Meet our Woolgrowers

Meet our Woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.

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Latest News
17 Apr 2019
Activewear

Your chance to own Western Rise’s Limitless Merino Wool Shirt

17 Apr 2019
Western Rise's Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.
15 Apr 2019
Textile Innovation

Thoughtful design at the International Woolmark Prize

15 Apr 2019
Exciting new developments in wool fabrications from the International Woolmark Prize designers.
10 Apr 2019
We Wool Win

How to train for a marathon

10 Apr 2019
For adidas Women ambassador and Girls Run NYC founder Jessie Zapo, running is ingrained in her lifestyle and part of her DNA. Striving to lead by example and empower women and girls across the world to take up running, here’s Jessie’s go-to guide when training for race day.
08 Apr 2019
We Wool Win

What to eat when training for the Boston Marathon

08 Apr 2019
adidas nutrition coach Lottie Bildirici explains her go-to food for training and the ultimate fuel for marathon preparation.
International Woolmark Prize

Global Final 2019

Held during London Fashion Week, the 2019 International Woolmark Prize global final was a star-studded celebration of cultural diversity, innovation, fresh talent and of course wool. Find out who the finalists were and browse their runway looks now. 

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Fibre

Supernatural Properties of Wool

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Its versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between. 

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Activewear

APL's Most Sustainable Apparel

LA-based athleisure brand Athletic Propulsion Labs has once again collaborated with The Woolmark Company, creating a versatile 10-piece Merino wool capsule collection, designed to take you from travel to training.

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Events
24 May
Events

WOOLMARK PERFORMANCE CHALLENGE

24 May
An unrivalled opportunity for tertiary students to apply the science and performance benefits of Australian Merino wool to innovative new product applications. Submissions are now open for the Woolmark Performance Challenge and close on 24 May 2019.
30 May
Events

WOOL4SCHOOL – Australia

30 May
Wool4School is an annual student design competition that encourages budding fashion designers to show the nation what they’re made of. Registrations for this year's Wool4School competition close on 30 May 2019.
31 May
Events

WOOL4SCHOOL – Hong Kong

31 May
Wool4School is an annual student design competition encouraging budding fashion designers to show Hong Kong what they’re made of. Registrations for this year's Wool4School competition close on 31 May 2019.
26 Jun
Events

PITTI FILATI 85

26 Jun
At Pitti Filati 85 The Woolmark Company will present the Autumn/Winter 2020 edition of The Wool Lab, a seasonal guide to the best commercially available wool fabrics and yarns. Event runs from the 26th-28th of June.

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