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Live & Breathe

Live & Breathe

Wool is the original performance fibre. But as new materials came along, people got distracted by newer and shinier technology. We forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fabric that frees you to live the life you were born to. WOOL. LIVE & BREATHE.

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Sports-luxe Meets Merino Wool

Sports-luxe Meets Merino Wool

Renowned Belgian designer Tim Coppens, who has built his eponymous brand’s place amongst the top menswear collections, will launch his new collection COPPENS_MERINO at the third annual ComplexCon festival at Long Beach, California, November 3-4.

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New World Wool

New World Wool

As new Chinese designer brands emerge and consumer tastes mature, China’s relationship with Australian Merino wool has grown to encompass luxury, designer and mainstream retail, high-tech processing facilities and, above all else, even higher demand for the world’s pre-eminent natural fibre.

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Woolmark Performance Challenge

Woolmark Performance Challenge

The Woolmark x adidas Performance Challenge is a new competition for tertiary students aimed at pushing the limits of product innovation. It's set to kick-start the career of the winner, with a €10,000 cash prize, internship with adidas and international training. A winner will be announced on the 9th of November. 

Meet the winner
International Woolmark Prize

Shop the Winning Looks

The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. It is the world’s most prestigious award for rising fashion stars.

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Sport

Snow Glider

Skiwear designer Erin Snow has launched a Merino wool capsule collection in collaboration with The Woolmark Company. Bringing a fashion sensibility to the performance qualities of skiwear, Erin Snow is a game-changer for glacial style.

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Provenance

Green Carpet Fashion Awards

Oscar-winning actress Cate Blanchett awarded Australian woolgrowers with the Eco Stewardship Award at this year’s Green Carpet Fashion Awards in Milan.

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Latest News
12 Nov 2018
Woolmark Performance Challenge

adidas x Woolmark Performance Challenge winner announced

12 Nov 2018
The inaugural winner of the adidas x Woolmark Performance Challenge competition was announced in Colorado.
09 Nov 2018
Fashion

Into the Wild

09 Nov 2018
The best of the Spring 2018 international runway collection, on location at Bridestowe Lavender Farm in Tasmania.
08 Nov 2018
Fashion

BUY NOW: STRATEAS CARLUCCI’s Merino wool collection drops on Farfetch

08 Nov 2018
Strateas Carlucci launches a Merino wool collection exclusively on farfetch.com in partnership with The Woolmark Company.
07 Nov 2018
Fashion

Fashion For All

07 Nov 2018
Leading the industry’s shift to more inclusive design, Open Style Lab emerged in 2014, dedicated to making stylish clothing accessible to people of all abilities.
Events
14 Nov
Events

INTEX SOUTH ASIA 2018

14 Nov
28 Nov
Events

Performance Days

28 Nov
Sports and Outdoors trade show
30 Nov
Events

Wool4School Australia 2019

30 Nov
The launch of the Wool4School 2019 competition

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