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Pushing wool's limits

Pushing wool's limits

The 2019 International Woolmark Prize finalists demonstrated the infinite potential of wool, with thoughtful design and innovative fabric developments shown in their collections.

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Benefits of wool

Benefits of wool

No other fibre - natural or man-made - can match all of wool's inherent benefits. From luxury fashion to technical performance, Australian Merino wool has it all.

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Meet our woolgrowers

Meet our woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.

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Our ethos

Our ethos

Connected by the common thread of wool, we work to create positive change through open and honest conversations across the entire supply chain.

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Latest News
17 Apr 2019
Activewear

Your chance to own Western Rise’s Limitless Merino Wool Shirt

17 Apr 2019
Western Rise's Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.
15 Apr 2019
Textile Innovation

Thoughtful design at the International Woolmark Prize

15 Apr 2019
Exciting new developments in wool fabrications from the International Woolmark Prize designers.
10 Apr 2019
We Wool Win

How to train for a marathon

10 Apr 2019
For adidas Women ambassador and Girls Run NYC founder Jessie Zapo, running is ingrained in her lifestyle and part of her DNA. Striving to lead by example and empower women and girls across the world to take up running, here’s Jessie’s go-to guide when training for race day.
08 Apr 2019
We Wool Win

What to eat when training for the Boston Marathon

08 Apr 2019
adidas nutrition coach Lottie Bildirici explains her go-to food for training and the ultimate fuel for marathon preparation.
Woolgrowers

Regenerative agriculture

Australian woolgrowers are constantly innovating to improve the health of the environment on which they live, connecting soil health with conscious consumption for brands and consumers alike. Read about the woolgrowers nurturing the land.

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About Wool

Wool care

We all know that wool is an exceptional fibre, but that doesn’t mean it’s tricky to care for. In fact, wool garments are proven to require less washing than the other dominant apparel fibres and generally have a much longer life.

Love your wool
Activewear

Lighter than air

With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest technical t-shirt.

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Events
24 May
Events

WOOLMARK PERFORMANCE CHALLENGE

24 May
An unrivalled opportunity for tertiary students to apply the science and performance benefits of Australian Merino wool to innovative new product applications. Submissions are now open for the Woolmark Performance Challenge and close on 24 May 2019.
30 May
Events

WOOL4SCHOOL – Australia

30 May
Wool4School is an annual student design competition that encourages budding fashion designers to show the nation what they’re made of. Registrations for this year's Wool4School competition close on 30 May 2019.
31 May
Events

WOOL4SCHOOL – Hong Kong

31 May
Wool4School is an annual student design competition encouraging budding fashion designers to show Hong Kong what they’re made of. Registrations for this year's Wool4School competition close on 31 May 2019.
26 Jun
Events

PITTI FILATI 85

26 Jun
At Pitti Filati 85 The Woolmark Company will present the Autumn/Winter 2020 edition of The Wool Lab, a seasonal guide to the best commercially available wool fabrics and yarns. Event runs from the 26th-28th of June.

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