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Latest Textile Innovations

Latest Textile Innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres. 

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Sustainable Merino Sneakers

Sustainable Merino Sneakers

Athletic Propulsion Labs® (APL) has unveiled its most sustainable shoe to date, the APL TechLoom Breeze Merino Wool collection. It's the first technical-knit shoe to hit global markets with the wool certification trademark.

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World's Lightest Technical T-shirt

World's Lightest Technical T-shirt

Introducing the world’s lightest technical performance T-shirt, which is made from Australian Merino wool. The Rhythm Tee has been developed by leading outdoor brand Black Diamond, who has an authoritative reputation of being leader in innovation.

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Meet our Woolgrowers

Meet our Woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.

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Latest News
19 Mar 2019
Activewear

APL launches its most sustainable apparel collection

19 Mar 2019
APL launches a Woolmark-certified Merino wool apparel collection, designed to wear for all aspects of life from travel to training.
15 Mar 2019
Activewear

Lighter than air

15 Mar 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest wool t-shirt.
11 Mar 2019
Fashion

Paris Fashion Stories Season Two

11 Mar 2019
France24 and The Woolmark Company go behind the scenes at Paris Fashion Week SS20, revealing the designers inspiration behind key looks and stand-out garments.
01 Mar 2019
Activewear

Merino wool plays centre court with Alexander Zverev

01 Mar 2019
Rising tennis star Alexander Zverev is the face of a new Z Zegna campaign championing Australian Merino wool, showcasing the technical performance benefits of speciality fabric TECHMERINO Wash&Go.
International Woolmark Prize

Global Final 2019

Held during London Fashion Week, the 2019 International Woolmark Prize global final was a star-studded celebration of cultural diversity, innovation, fresh talent and of course wool. Find out who the finalists were and browse their runway looks now. 

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Fibre

Properties of Wool

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Its versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between. 

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Activewear

APL's Most Sustainable Apparel

LA-based athleisure brand Athletic Propulsion Labs has once again collaborated with The Woolmark Company, creating a versatile 10-piece Merino wool capsule collection, designed to take you from travel to training.

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Events
27 Mar
Events

INDIA FASHION FORUM 2019

27 Mar
The Woolmark Company will be present at the India Fashion Forum (IFF) on the 27th & 28th of March with the Spring/Summer 2020 edition of The Wool Lab.
29 Mar
Events

WOOL4SCHOOL – Italy

29 Mar
Wool4School is an annual student design competition that encourages budding fashion designers to show the nation what they’re made of. Registrations for this year’s Italian Wool4School competition close on March 29th 2019.
08 Apr
Events

INTERNATIONAL WOOLMARK PRIZE

08 Apr
The International Woolmark Prize is open to designers across the globe who can demonstrate an innovative use of fabrics and textiles and that have been producing commercial products for a minimum of three and maximum of eight years. Apply now.
24 May
Events

WOOLMARK PERFORMANCE CHALLENGE

24 May
An unrivalled opportunity for tertiary students to apply the science and performance benefits of Australian Merino wool to innovative new product applications. Submissions are now open for the Woolmark Performance Challenge and close on 24 May 2019.

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