New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres. 

Athletic Propulsion Labs® (APL) has unveiled its most sustainable shoe to date, the APL TechLoom Breeze Merino Wool collection. It's the first technical-knit shoe to hit global markets with the wool certification trademark.

Introducing the world’s lightest technical performance T-shirt, which is made from Australian Merino wool. The Rhythm Tee has been developed by leading outdoor brand Black Diamond, who has an authoritative reputation of being leader in innovation.

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.