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The world of wool

Natural, renewable and biodegradable

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.


Repurpose your sweater for Christmas

Looking for a last-minute rush to Santa’s Nice List this year? These free DIY patterns will not only have you Merry in Merino but will give an old jumper some refreshed festive cheer.

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Victoria Beckham x Woolmark 

Victoria Beckham's first end-to-end traceable collection

Iconic British brand launches its first end-to-end traceable collection made with 100% Merino wool and natural dyes.

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The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

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Levi's® x Woolmark 

Levi's® launches its most sustainable boot yet

Levi's® puts its best foot forward, joining forces with Woolmark to redesign the iconic denim brand's Torsten Quilted Boot, choosing a Merino wool felt lining for this all-weather boot.

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Wool for every occasion

6 steps to conscious consumption

It's time to change the way you shop with our 6-step guide to disrupt the throwaway fashion culture.

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