The most comfortable wool in the world
Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.
Natural, Renewable and Biodegradable
Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
Australian Brands
Shop Merino wool from the homegrown brands you know and love.
100% MERINO ECO EDIT
Detox your wardrobe from plastic and choose better quality, durable Merino wool pieces that are designed to last.
Hiking
As natural as the sun, rain and snow, it helps you navigate in softness. Merino's unique fibre coating and breathability even keeps you smelling fresh like a daisy back at the car or camp.
Shop our edit of the best Merino wool socks for all activities
A pair of sweat-wicking Merino wool socks will transform your workout.
RUNNING
Whether you're a trailblazer or urban racer, Merino running gear stays soft while it works to keep you cool and dry from the start till dark.
Shop the best Merino running gear
From sweat-wicking Merino wool T-shirts to wool running shoes - Merino wool has you covered from top to toe.
Cycling
On the road, mountain or trail, Merino wool works hard to wick sweat, block moisture and breathe naturally.
Yoga & Lounge
Look after yourself and the environment while you stretch in sustainable Merino wool - one yoga pose at a time. Browse Merino wool yoga wear below.