100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Australian Merino wool is a natural fibre that comes from Merino sheep, which are distinctively suited to Australia’s landscape and climate. The wellbeing of these Merino sheep is reflected in their premium fleeces, showing the tireless work of woolgrowers to maintain the health and welfare of their animals, as well as preserve the land on which their sheep graze.
Properties of wool
Wool is 100% natural grown year-round by Australia’s 71 million sheep, consuming a simple blend of water, air, sunshine and grass.
When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.
Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.
At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.
Warm and cool
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.
In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.
Soft on skin
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.
Easy to care for
Most Merino wool garments can be machine-washed and tumble dried, providing a simple solution to the common question of ‘How to wash wool
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.
Wool is the most reused and recycled fibre
Even though wool represents only 1.2% of the virgin fibre supply, surveys have shown it represents about 5% of clothing donated to charity. Wool is also one of the most sought after recycled textiles for converting into new long-lasting products, such as garments, mattresses and upholstery.
Wool’s inherent chemical structure makes wool naturally flame resistant. It is a highly trusted natural fibre in public areas such as hotels, aircraft, hospitals and theatres. Whilst cotton catches alight at 255°C, the temperature must reach 570-600°C before wool will ignite; while polyester melts at 252-292°C and nylon succumbs at an even lower 160-260°C, wool never melts so it can’t stick to the skin like many common synthetics.
Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun. This makes it a good choice for a wide range of outdoor activities.
The Woolmark Company has created a suite of fact sheets, explaining the science behind wool's naturally inherent benefits along with the fibre's impact on the environment.
Wool and greenhouse gas
12 Mar 2019
Wool and the carbon cycle
12 Mar 2019
Wool is naturally breathable
20 Apr 2018
Wool is good for the skin
19 Feb 2018
The history of Merino wool
Wool has been used in clothing for millennia: from primitive man first clothing himself in the woolly skins of wild sheep - through the civilisation of Babylonia where people first distinguished wool sheep from food sheep - through Roman times when there were definite signs of selective breeding for a superior fleece - and through to the ascendancy of wool during the Middle Ages in Europe. By the late eighteenth century, the Industrial Revolution began a movement which took the textile industry from the home into the workshop and factory.
The science of sleep
15 Mar 2019
Sleeping in wool has been scientifically proven to improve your sleep. This is how wool pyjamas and bedding help you sleep.
Lighter than air
15 Mar 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest technical t-shirt.
Premiere Vision SS2020
01 Mar 2019
High-tech fabrics and scientifically advanced fibre combinations were on-trend at Premiere Vision with wool featuring in the best offerings from trend-setting brands and manufacturers.
Experimentation and colours at Milano Unica SS20
13 Feb 2019
Colour broke out in the sophisticated aisles of Milano Unica where the most luxury Merino wool fabrics are examined by buyers far and wide.