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Ben Simmons x Woolmark

Nature’s miracle fibre, Australian Merino wool is soft, breathable and environmentally friendly.

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Less energy and water than other fibres
Less energy and water than other fibres

Wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

Wool for every occasion

Tennis great Andy Murray competes in Merino wool

AMC X Woolmark

Tennis great Andy Murray returns to Wimbledon this summer competing in an innovative Merino wool performance kit.

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Ben Simmons performance Merino T-shirt

Ben Simmons X Woolmark

Luxury is performance and sustainability combined. That’s why NBA All-Star Ben Simmons chose Merino wool for his first ever merchandise. Buy the exclusive merino t-shirt on HBX now.

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The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

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Your guide to plastic-free fashion

It’s time for you and your wardrobe to go on a diet. A plastic diet. Discover some simple steps to say goodbye to plastic in your closet.

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