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Wear Wool, Not Fossil Fuel

Natural, renewable and biodegradable

The most comfortable wool in the world
The most comfortable wool in the world

Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.

Natural, Renewable and Biodegradable
Natural, Renewable and Biodegradable

Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.

No microplastics, unlike synthetics
No microplastics, unlike synthetics

Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

The future of motorsports

Merino wool brings a new degree of technical excellence to the Nissan Formula E team, announced as its technical partner ahead of the ABB FIA Formula E World Championship.
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4 ways to make your wardrobe more sustainable

The most sustainable wardrobe is the one you already own. Did you know that by changing the way you wear, wash and care for your clothes can greatly impact the sustainability of a garment?


The Woolmark logo

You can’t fake the real thing

Get the confidence your wool product has been made to last. If you see the Woolmark logo, you know it's been designed with longevity in mind. It’s also the answer to plastic-free fashion.

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Wool for every occasion

A Modern Merino Wool Suit Innovation

BOSS introduces The Knitted Suit, the latest innovation in tailoring technology which harnesses Merino wool's comfort, craft, style and sustainability to offer casual tailoring for the modern urban man.

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