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Textile innovations

New innovations pave the way forward for the Merino wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.

Textile Innovation

Seamless Merino Wool

Acting like a second skin, seamless Merino wool apparel allows a combination of different patterns and knit stitches in different colours to exist on the one piece of fabric. By engineering a garment to have features such as compression and breathability points on a single surface, it encourages greater structure diversity and comfort along with superior flexibility.

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Textile Innovation

World's first wind and water resistant wool

Using the latest OptimTM spinning techniques, The Woolmark Company, in partnership with The Nanshan Group, have created a 100% Australian Merino wool fabric that is resistant to both wind and rain. Neulana Protect delivers a unique, high-performance fabric that is ideal for outer-wear apparel.

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“Customers have got used to the idea of wearing a jacket made from 100% Merino wool, and they are surprised at how well it works to keep you warm and dry without having to use any synthetics or membranes.”
RÖJK marketing director Linus Zetterlund
RÖJK marketing director Linus Zetterlund

Textile innovation

Digital Printing

New technology has made way for digital printing on wool fabrics, revealing new design opportunities and markets for wool fabrications.

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Textile Innovation

Merino wool denim

As denim continues to remain one of the world’s most popular fabrics, it was only a matter of time before brands began incorporating a high-performance fibre such as Merino wool into their denim. Recent production developments including the use of machine washable wool yarns have led to a more cost-effective way to produce Wool Denim.

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“We needed to find something that was easy to care for but sophisticated at the same time.”
Max Mara Fashion Director Laura Lusuardi
Max Mara Fashion Director Laura Lusuardi

Textile Innovation

Run sock-free in wool shoes

Gone are the days of wool only being used for slippers; wool sneakers and other varieties of wool shoes are on the rise. The success of wool in footwear lies not only in the fibre’s natural properties, but also in its ability to be constructed in a way that aids performance.

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Textile Innovation

World's lightest technical performance t-shirt

Utilising the natural properties of Merino wool, such as odour resistance, moisture wicking and breathability, the Rhythm T-shirt by Black Diamond is the world’s lightest technical performance Merino wool T-shirt. Available for men and women, this ultralight T-shirt features breakthrough Nuyarn Merino wool fabric technology, weighing just 95gsm.

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SHOP INNOVATIONS

Australian Merino wool is a naturally sustainable super-fibre that helps protect against odour, is incredibly strong, yet is light enough to be worn during all of your workouts and has beautiful hand feel and texture.

APL co-founder Adam Goldston

Textile Innovation

Lightweight wool terry loop jersey

This sweater is constructed using terry loop jersey with 100% Merino wool, elevating a traditionally casual sweater into a functional and performing sports luxe item. The relaxed silhouette coupled with this slightly stretchy knit allows for a comfortable and lightweight garment, that has been finished to be machine washable.

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Textile Innovation

Thoughtful design at the International Woolmark Prize

From renewable and ethical replacements to animal hide and down, to traceable supply chains and upcycling techniques, the 2018/19 International Woolmark Prize finalists excelled in applying wool to considered and innovative fashion design.

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LATEST NEWS
23 Mar 2020
Textile Innovation

The infinite possibilities of digital printing

23 Mar 2020
COMEFORBREAKFAST, Ratti and Think Positive have applied digital fabric printing to their latest collections of Merino wool.
26 Feb 2020
Collaborations

Merino wool sets sail for the America’s Cup

26 Feb 2020
As the Luna Rossa Prada Pirelli team gears up for the 36th America’s Cup, the official sailing team jacket is now available to buy in 11 selected Prada stores across the world, as well as online.
03 Nov 2019
Textile Innovation

The latest Merino yoga collection goes seam free

03 Nov 2019
Lightweight, breathable and comfortable yoga gear made from Merino wool and seamless knitting technology, created in partnership by Woolmark, Santoni and Südwolle.
23 Sep 2019
Fashion

Ban Xiaoxue’s collection is made entirely from traceable Merino wool

23 Sep 2019
Chinese designer and International Woolmark Prize alumnus BAN XIAOXUE has released a traceable knitwear collection for Fall/Winter 2019.
22 Sep 2019
Fashion

Refined innovation from Private White VC

22 Sep 2019
Private White VC returns to Australia Merino wool to deliver a winter collection for the sophisticated man.
16 Sep 2019
Fashion

Helen Kaminski’s new sustainable direction

16 Sep 2019
Helen Kaminski’s new sustainable direction, in partnership with Woolmark, brings Merino wool hats to the front row.
15 Sep 2019
Fashion

3.1 Phillip Lim’s most natural collection to date

15 Sep 2019
3.1 Phillip Lim presents The Merino Series – the label’s most sustainable collection, in partnership with Woolmark.
29 Aug 2019
Activewear

Nagnata’s latest Merino collection made from zero waste yarn

29 Aug 2019
Lifestyle label Nagnata returns to Merino wool as its hero fibre, creating a retro-inspired studio-to-street collection from zero waste yarn.
17 Jun 2019
Fashion

BYBORRE launches a Merino capsule collection for their SS20 TDK Edition™

17 Jun 2019
Continuing to push the boundaries of textile innovation, Amsterdam-based textile studio BYBORRE unveils a Merino wool capsule collection.
10 Jun 2019
Activewear

Outerknown unveils world’s first Merino wool boardshort

10 Jun 2019
Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater - has created the world’s first boardshort crafted from 100% Australian Merino wool.
14 Apr 2019
Textile Innovation

Thoughtful design at the International Woolmark Prize

14 Apr 2019
Exciting new developments in wool fabrications from the International Woolmark Prize designers.
01 Apr 2019
Fibre

Why cradle-to-cradle needs to be included in fashion’s sustainability rating tools

01 Apr 2019
Lifecycle assessment tools measure the impact of major textile fibres on the environment. The Woolmark Company has found significant inconsistencies in the science that underpins LCA tools. Here’s what you need to know.
14 Mar 2019
Activewear

Lighter than air

14 Mar 2019
With its foundations rooted in innovation, it’s no surprise that Black Diamond Equipment has come out with a new gem – the world’s lightest technical t-shirt.
28 Feb 2019
Activewear

Merino wool plays centre court with Alexander Zverev

28 Feb 2019
Rising tennis star Alexander Zverev is the face of a new Z Zegna campaign championing Australian Merino wool, showcasing the technical performance benefits of speciality fabric TECHMERINO Wash&Go.
28 Feb 2019
Textile Innovation

Premiere Vision SS2020

28 Feb 2019
High-tech fabrics and scientifically advanced fibre combinations were on-trend at Premiere Vision with wool featuring in the best offerings from trend-setting brands and manufacturers.
12 Feb 2019
Textile Innovation

Experimentation and colours at Milano Unica SS20

12 Feb 2019
Colour broke out in the sophisticated aisles of Milano Unica where the most luxury Merino wool fabrics are examined by buyers far and wide.
31 Jan 2019
Textile Innovation

Pitti Filati goes green and technical

31 Jan 2019
Green was the colour and mindset of the Pitti Filati 84 textile trade fair as wool gained ground as the summer fibre trend.
30 Jan 2019
Textile Innovation

BYBORRE innovates to realise performance benefits of wool

30 Jan 2019
BYBORRE partners with Woolmark and Gore-Tex to push the boundaries of traditional knitwear.
21 Jan 2019
Activewear

The day of SEASE

21 Jan 2019
Italian brand SEASE creates environmentally conscious menswear using Merino wool.
17 Jan 2019
Textile Innovation

Ethical production the focus of Pitti Uomo 95

17 Jan 2019
Fashion's growing demand for ethical production was propelled by technical advances at Pitti Uomo 95 in Florence, as Janet Prescott discovers.
11 Nov 2018
Woolmark Performance Challenge

adidas x Woolmark Performance Challenge winner announced

11 Nov 2018
The inaugural winner of the adidas x Woolmark Performance Challenge competition was announced in Colorado.
05 Nov 2018
Textile Innovation

Filling the Gaps

05 Nov 2018
Given its natural ability to insulate and protect, wool is perfect from the inside out. We report on the fibre’s latest application.
01 Nov 2018
Fashion

Sports-luxe meets Merino wool in Tim Coppens’ latest collection

01 Nov 2018
Renowned Belgian designer Tim Coppens unveils his new collection COPPENS_MERINO at the third annual ComplexCon festival.
30 Jul 2018
Woolmark Performance Challenge

Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion

30 Jul 2018
The 10 finalists have been announced for the inaugural edition of the Woolmark Performance Challenge. The next edition will expand to be a global competition
21 Jun 2018
Textile Innovation

Pitti Uomo mixes science, sustainability and fashion

21 Jun 2018
Fashion and function brought together by wool at Pitti Uomo 94.
03 Apr 2018
Textile Innovation

Adidas and Woolmark announce ‘best in class’ tee for top Boston marathon finishers

03 Apr 2018
Exclusive Merino wool long-sleeved tee to be given to top 20 finishers per age group as part of a larger partnership exploring innovative new product applications within the performance market.
02 Apr 2018
Textile Innovation

Beyond the Edge

02 Apr 2018
Its inherent natural qualities make wool perfect for seamless knitting, adding comfort and resilience to your workout gear.
01 Apr 2018
Textile Innovation

Shoes with news

01 Apr 2018
Wool shoes help us move faster, more lightly and stay cool.
12 Feb 2018
Textile Innovation

Sustainable fabrics on show at Milano Unica

12 Feb 2018
Milano Unica placed great importance on sustainability and eco-credentials, which sees Merino wool well-placed to meet these needs.
28 Jan 2018
Textile Innovation

The Woolmark Company and adidas present the Woolmark Performance Challenge

28 Jan 2018
The Woolmark Company and adidas partner to launch the Woolmark Performance Challenge: a design competition focusing on the development of innovative products.
23 Jan 2018
Textile Innovation

5.11 Tactical® partners with The Woolmark Company on new line of professional uniform

23 Jan 2018
The Woolmark Company has partnered with industry leader in product innovation and service gear, 5.11 Tactical, creating a Class A Flex-Tac® Poly/Wool Uniform Collection.
21 Jan 2018
Textile Innovation

FACETASM's partnership with The Woolmark Company comes to life in Paris with Autumn/Winter 18 wool-rich collection

21 Jan 2018
At Paris Fashion Week Men's in January, Japanese label FACETASM unveiled a collection inspired by designer Hiromichi Ochiai's recent trip to Australia.
15 Jan 2018
Textile Innovation

Wool takes centre stage at Pitti Uomo 93

15 Jan 2018
Pitti Uomo 93 was an exhilarating mix of traditional high-quality men’s fashion, from cutting-edge design, hand-crafted accessories and edgy urban collections.
10 Oct 2017
Textile Innovation

Textile designers shine at Texprint

10 Oct 2017
Woven textile designer Rosie Moorman has been announced the winner of the 2017 Texprint Award, sponsored by The Woolmark Company.
24 Sep 2017
Textile Innovation

Thursday Finest puts best foot forward with customised Merino wool socks

24 Sep 2017
Odour resistant, breathable and customised to your foot, these innovative Merino wool socks from Thursday Finest will change the way you shop for socks.
18 Sep 2017
Textile Innovation

Neulana Double redefines wool outerwear at Première Vision

18 Sep 2017
The latest fabric to be produced using Optim™ technology allows for 100 per cent wool and eliminates the needs for any glues or membranes.
17 Jul 2017
Textile Innovation

Wool remains strong at new Milano Unica

17 Jul 2017
With a new time slot, Milano Unica’s AW edition remained strong, with luxury wool fabrics on show in time for winter.
05 Jul 2017
Textile Innovation

Winter 18/19 starts well with wool at Pitti Filati

05 Jul 2017
A good year for Merino wool starts in design books for Autumn/Winter 2018/19 at Pitti Filati
20 Jun 2017
Textile Innovation

Wool for all seasons at Pitti Uomo 92

20 Jun 2017
Gone are the days of wool being a winter fibre. At Pitti Uomo, lightweight Merino wool was highlighted as the fibre of choice for Spring/Summer.
03 May 2017
Textile Innovation

Wool’s strong run continues in activewear market with rise of seamless and flat knitting technologies

03 May 2017
The activewear market is taking advantage of seamless and flat knitting technologies, using these with Merino wool to construct the ultimate in sportswear.
16 Feb 2017
Textile Innovation

Wool comes out to play at Milano Unica

16 Feb 2017
Summer wools and lightweight fabrics were out in force at Milano Unica, as buyers look forward to Summer 2018.
16 Feb 2017
Textile Innovation

The latest wool trends in activewear

16 Feb 2017
Woolmark talks to outdoor brands Devold, Ortovox and Helly Hansen about the activewear market for wool and what's trending.
14 Feb 2017
Textile Innovation

Devold’s 100% wool outer-layer jacket wins ISPO Award

14 Feb 2017
A 100% Merino wool wind and water resistant jacket has scored Norwegian outdoor brand Devold an ISPO Award.
13 Feb 2017
Textile Innovation

Gender-blending emphasised at Première Vision

13 Feb 2017
Whether it’s womenswear or menswear, Merino wool’s presence was felt at Première Vision as lightweight summer fabrics stole the show.
02 Feb 2017
Textile Innovation

The Woolmark Company showcases the best of wool activewear at ISPO

02 Feb 2017
From hard-core activewear to the latest in athleisure, The Woolmark Company has the best wool on show at ISPO.
30 Jan 2017
Textile Innovation

Wool takes a bow for Summer 2018 at Pitti Filati

30 Jan 2017
Merino wool was at the forefront at Pitti Filati, with light, colourful fancy yarns for summer.
05 Sep 2016
Textile Innovation

Wool footwear steps up to the mark at Spinexpo

05 Sep 2016
The latest innovations in wool have led to the rise of wool footwear - shoes that enhance the fibre’s natural properties whilst constructed in a way which aids performance.
06 Feb 2016
Textile Innovation

Discover The Wool Lab AW18/19 at Milano Unica

06 Feb 2016
The latest wool trends will be on show at Milano Unica. Discover The Wool Lab today.
Textile Innovation

Optimal Performance

Long heralded as the fibre of choice for insulating next-to-skin base-layers, innovations in wool have led to a rise in the use of the fibre in outerwear apparel, such as jackets. A recent development between The Woolmark Company and one of China’s leading woollen textile enterprises, The Nanshan Group, has resulted in a 100% wool fabric that protects the wearer from the elements.
Wool care

Cleaning wool shoes

Washing your wool shoes has never been easier. Follow this simple guide to wash your wool shoes to keep them looking and smelling clean.

Technology allowing garments to look good and feel better promotes the positive aspects of woollen products and therefore increases consumer demand for these products. From allowing wool products to feel as smooth as silk or promoting them as UV-protectant, having easy-to-care for garments and ones which revitalise the wearer thanks to aromatherapy, innovations in Merino wool have come a long way. During recent years The Woolmark Company and its partners have developed a host of Merino wool innovations, making Merino wool a stellar choice for all those involved in the production process. 

More Innovations
Textile Innovation

3D Merino (Knitwear)

3D Merino is an extra dimension for Merino wool knitwear caused by milling or felting being limited to specific areas creating a subtle pattern.
Textile Innovation

Cool Wool

Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m2 and a maximum micron of 22.5.
Textile Innovation

Machine Washable Wool

Machine washable Merino wool clothing is suitable for cleaning in a domestic washing machine then hanging on a line to dry.
Textile Innovation

Mercerised Merino

Merino wool is naturally soft and beautiful. Mercerised Merino enhances the look and feel, whilst retaining all its natural advantages.
Textile Innovation

Merino Devoré

Merino Devoré creates a mock devoré which does not require any fibres to be dissolved.
Textile Innovation

Merino Vintage Knits

Controlled fading on Merino wool fabrics give a classic vintage effect.
Textile Innovation

Merino Retract (Knitwear)

Merino Retract knitwear looks like boiled wool but has the resilience and pilling performance of normal wool.
Textile Innovation

Sculpture Merino

Sculpture Merino wool creates natural creases all over knitwear for a relaxed, casual look.