Product innovations with Merino wool create dynamic, functional and performance-driven fabrics and products to reveal new market segments for the original eco and performance fibre.
Innovations in wool textiles for fashion, sports, footwear, interior, protection-wear and the automotive industry reaffirm Merino wool as the versatile, cutting edge and clever alternative to other fibres.
Latest Innovations
The Future of Denim
The Future of Denim
International Woolmark Prize alumni and textile visionary Edward Crutchley, known for pushing material boundaries, has reimagined denim through the lens of AI-assisted design and wool textile innovation. The result is a 9-look collection that fuses fashion heritage, natural fibre intelligence and bold future-facing design.
Merino wool denim
Merino wool denim
Use wool to enhance the warmth of denim without adding bulk to the fabric. When wet, wool denim fabric feels drier on the skin and more comfortable than 100% cotton.
Wool Alginate Fibre Blend
Combining fibres from land and sea, the wool alginate blend yarn integrates the capabilities of the wool fibre with the natural advantages of brown seaweed.
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Protection wear meets urban knits
A new capsule collection inspired by protection wear, in collaboration with Shima Seiki Italia S.p.A, Tollegno 1900, Zegna Baruffa Lane Borgosesia, Südwolle Group and Loro Piana Yarns.
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Seamless Merino wool cycling kit
Discover the new prototype collection of women’s cycling garments that illustrate the full potential of Merino wool technical seamless performance apparel.
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Weather resistant wool
Chemical-free finish using OPTIM™ technology. Wind and water-resistant wool fabric made with 100% Merino wool is used in multiple product categories from rain jackets, shoes, board shorts and face masks.
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Wool to Go Tailored Knit
This ‘first of its kind’ capsule collection comprises three outfits that provide a modern and urban interpretation of the classic formal look using knitted fabrics.
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Wool footwear - knitted upper
Core-spun and wrap-spun technologies utilise Merino wool’s inherent benefits when creating knitted shoe uppers with superior elasticity and odour resistance.
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Wool velvet
Velvet, or velour when knitted, is a fabric prevalent in textile history and synonymous with luxury. Wool elevates a premium velvet fabric, adding an elegant drape and the functional benefits of wool.
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Wool terry loop jersey
This sweater pioneers as one of the only true 100% Merino wool jersey sweatshirts available in market, knitted in comfortable terry loop wool jersey.
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Core Spun Technology
Enhance the strength and abrasion resistance of wool products using filament spun yarn technology for circular, flat-bed and warp knitted products.
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Merino Retract
Merino Retract is a process by which the yarn and fabric is treated in such a way, so the finished product achieves the casual boiled wool look whilst its durability and resilience does not decrease.
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Wool Fill Alternative
Natural warmth with 25% less weight. Wool offers a natural alternative to traditional synthetics or down used in quilted garments, outdoor sleepwear or outerwear.
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Wool face masks
Reusable, hygienic synthetic face mask alternative. Face masks made with Merino wool provide the wearer with a reusable face mask that is soft, hygienic, fashionable and natural alternative to synthetic face masks.
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Product Developments
Beyond the wardrobe
Wool’s performance extends well beyond apparel. From car cabins to aircraft interiors and commercial spaces, wool is redefining comfort and functionality across a diverse range of environments. Naturally breathable, flame resistant and renewable, wool offers a sophisticated, high-performing solution for interior design and mobility innovation alike.
Wool for Automotive
Wool for Automotive
In a new era of automotive design, wool combines performance and luxury for car interiors and beyond.
Wool Futures: The Future of Air Travel
Wool Futures: The Future of Air Travel
A collaboration with Caon Design Office unveils Modulo, an exploration of wool for aircraft interior design, focusing on passenger experience, environmental impact, and operational efficiency.
For more information, contact the Woolmark Technical Team.
