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Product Innovations

Wool for Automotive


In a new era of automotive design, wool combines performance and luxury for car interiors and beyond.


Wool is 100% natural, renewable and biodegradable.

Stain resistant
Stain resistant

Wool fibres have a natural protective outer layer that helps prevent stains from being absorbed.

Odour resistant
Odour resistant

Sweat less, smell better. Wool locks away odour molecules.

Natural Luxury and Performance

Wool has long been considered the ultimate fibre for car interiors. Luxurious and performance-driven, wool is natural, biodegradable, renewable and recyclable, making it the premium option for today’s automotive industry. With innovative applications in automotives, wool encompasses car interiors to external car covers as the fibre of choice to harness natural luxury while on the road.

Automotive Leaders Using Wool

From Volvo to ŠKODA interiors and beyond, as well as the Goodwool protective exterior car shell, wool continues its acceleration into the automotive space.

Partners Using Wool

Sourcing Wool for Automotive

Interested in sourcing wool yarns or fabrics for performance-driven luxury automotive interiors? We work directly with supply chain partners to provide sourcing support and more.

Contact our technical team to discuss your next innovation in wool for automotives.