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The world's best-known textile fibre brand

The Woolmark Certification Program

Across the last 50 years, we’ve certified more than 5 billion wool and wool care products, guaranteeing durability, performance and quality. The Woolmark certification logo gives consumers and brands confidence their certified product has been authenticated and meets The Woolmark Company’s exacting standards.

Highest Quality
Highest Quality

The Woolmark Certification Program provides assurance to both supply chain and consumers that the product has been rigorously tested for quality.

Unrivalled Technical Support
Unrivalled Technical Support

Our dedicated technical team of experts provide on-demand support for Woolmark licensees in technical transfer, process and product development and supply chain optimisation.

Brand Recognition
Brand Recognition

68% of surveyed consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence.  

Our Standards

Through independent authorised laboratories we rigorously test wool products to ensure they meet the Woolmark Specifications. These are our core test areas:

Test 1 Test 2 Test 3 Test 4 Test 5

Test 1

WOOL CONTENT

We assess the fibre content, to verify that the ingredients of the product are what they claim to be.

Test 2

COLOURFASTNESS TO LIGHT

We expose this wool to the harshest light – for up to 10 hours – to assure its colours are lasting.

Test 3

DURABILITY

We subject this wool to extreme pressures – we push, pull and stretch it to its physical limits – to measure its strength. 

Test 4

LAUNDRY TESTING

We wash this wool in hard, unforgiving machines to ensure no shrinkage and no loss of shape.

Test 5

COLOURFASTNESS TO LIQUID

And we take this wool and test it, intensely, against the very liquids it would normally meet over its lifetime.

What are the key Woolmark Certification programs?

The three core Woolmark Certification programs are simply categorised by fibre content:



Pure new wool

Products created with 100% new wool.
 
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Wool rich blend

Products created with between 50% and 99.9% new wool.
 
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Wool blend performance

Products created with between 30% and 49.9% new wool.

Benefits of Woolmark Certification

Designers / brands
  • Customer satisfaction

68% of consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence. 

  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Staff development and training

Tailor-made training days, webinar participation and free educational resources on the Woolmark Learning Centre.

 

Apparel Processors
  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Connect with Woolmark’s global network

As a Woolmark licensee we will connect you with our global network of brand and design partners.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Business promotion with Woolmark global marketing channels

Amplify your brand awareness and client reach with swatch and yarn features in our trend forecasting and sourcing guides, The Wool Lab and The Wool Lab Vision. Be championed on our global digital and social channels and feature in our licensee spotlight series.

  • Tailored support

Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.

 

Care Solutions
  • Independent quality assurance and authentication

85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the the fibre composition of wool garments and wool products with testing at independent laboratories.

  • Connect with The Woolmark Company’s global network

As a Woolmark licensee we will connect you with our global network of brand and design partners.

  • Technical team support 

Utilise the global Woolmark Technical Team for on-demand technical support and product development.

  • Business promotion with Woolmark global marketing channels

Amplify your brand awareness and client reach when we champion your product on our global digital and social channels and feature your company in our licensee spotlight series.

  • Tailored support

Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.

 

What products can be Woolmark certified?

The Woolmark Certification Program tests and provides assurance of the quality of wool apparel, wool yarn and fabric, wool care product and wool processing technology.

Wool Apparel

Clothing and accessories

Wool Apparel

Clothing and accessories

Garments within the apparel sectors of Fashion, Activewear, Sleepwear, Uniforms, Accessories and Footwear can all be Woolmark certified.

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Wool Care Product

Appliances and washing products

Wool Care Product

Appliances and washing products

We ensure that wool garments and products are cared for properly with our wool care product certification program. We certify quality wool care product within each product sector including washing machines, tumble dryers, electric irons, detergents, conditioners, softeners and bleach, and professional wet-cleaning systems.

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Wool Processing Technology

Dyeing and finishing products

Wool Processing Technology

Dyeing and finishing products

We ensure that wool processing technologies are effective and efficient in enhancing the performance of the wool product. We certify quality natural dyeing technology.

Wool Yarn and Fabric

Semi-processed wool, interiors and carpets

Wool Yarn and Fabric

Semi-processed wool, interiors and carpets

We strengthen the value chain of wool textiles within each product sector to ensure that the quality of wool within the supply chain is upheld to the highest standards. We certify yarn, knitted fabric, woven fabric and wool fill as well as wool carpets and interiors.

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Quality, eco-friendly fibres are now seen as an investment by consumers, with nearly 40% choosing to switch from their preferred brand to another that aligns with their values.

 

<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>Become Woolmark Certified</strong></span></h3>

Become Woolmark Certified