This is what is behind the world’s most recognised apparel textile fibre brand.
The Woolmark logo is synonymous with quality, seen as a symbol of trust that connects consumers and woolgrowers.
Consumers are increasingly worried about the environmental impact of their purchases. When it comes to their clothing, they want reassurance they’re taking part in alleviating the world’s problems, not adding to them.
Woolmark Licensing Program
The Woolmark Licensing Program is a quality assurance and product certification program for textiles. When consumers see products bearing the iconic Woolmark logo, they recognise quality, authenticity and value in paying more for them.
Trusted by consumers for more than 50 years, the Woolmark brand has adorned more than 5 billion products since the creation of the original mark in 1964. Products with our logo certify the quality of fibre content to both consumers and the supply chain.
The Woolmark licensee advantage
With an international network of offices and wool resource centres, we are uniquely placed to provide holistic results for an ever-changing global market.
There are three main categories of Woolmark certification
Pure new wool
Wool rich blend
Wool blend performance
Discover the history of the Woolmark logo.
The five tests of Woolmark certification
We ensure consumers are receiving quality wool products, that’s why we ask brands to undergo rigorous testing. Yarns, fabrics and garments are independently tested in order to qualify for Woolmark certification.
COLOURFASTNESS TO LIGHT
We expose this wool to the harshest light – for up to 10 hours – to assure its colours are lasting.
We subject this wool to extreme pressures – we push, pull and stretch it to its physical limits – to measure its strength.
We wash this wool in hard, unforgiving machines to ensure no shrinkage, no loss of shape.
COLOURFASTNESS TO LIQUID
And we take this wool and test it, intensely, against the very liquids it would normally meet over its lifetime.
Through a global network of authorised labs, independent testing is carried out to make sure products meet Woolmark standards. These labs ensure the independence of methods and results to the supply chain.
The quality of the tests themselves aren’t exempt from scrutiny. Performance assessments are regularly conducted at all laboratories to make sure tests are thorough.