There is no better example of the versatility of Merino wool than Cool Wool.
There is no better example of the versatility of Merino wool than Cool Wool. Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron, highlighting the trans-seasonal properties of the fibre and extending the selling season of wool.
Merino wool is an ideal fibre for warmer climates, transitional seasons and global travel. The Woolmark Company has taken this opportunity to support the trade in its sales and promotion of lightweight wool, and in doing so is challenging the misconceptions about the fibre.
Cool Wool was a successful campaign for The Woolmark Company when it was run in the 1980s. Since then we have seen many advances in technology and manufacturers are now able to produce much finer lightweight cloths that weren’t possible nearly 30 years ago.
In February 2012 Cool Wool was re-launched initially to the trade. In recognition of the advancements in the production of lightweight fabric the original Cool Wool specification was modified to be more relevant for today’s market needs and demands and this modern incarnation of the Cool Wool campaign takes the concept even further for the 21st century with even lighter weight fabrics and yarns. Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron.
The most influencing fashion designers have introduced the natural potential of Merino wool into their spring/summer collections, proposing a variety of lightweight fabric pieces and superfine knits, all inspired by the concept of Cool Wool.
- Temperature regulation
- Odour resistance
- Softness and fineness
- UV protection and fire resistance
- Timeless elegance
The Cool Wool brand
Cool Wool is a sub-brand of the Woolmark and Woolmark Blend programs. The use of the Cool Wool branding is available to all manufacturers that hold licences for the Woolmark and/or Woolmark Blend marks subject to passing Cool Wool fabric and/or garment specifications. Brands and retailers are able to use the Cool Wool branding on their product if they source from a licensed manufacturer or indeed are licensed themselves subject to the terms and conditions of their licence agreement.