Boost your team’s confidence and wool knowledge with Woolmark Retail Training.
Designed for brands and retailers, this program empowers your designers, merchandisers, marketers, and floor staff understand, position, and sell wool products to elevate your brand and drive sales.
WHY RETAIL TRAINING?
Learn
Be more confident and knowledgable about wool
Create
Create innovative new wool products
Increase Sales
Optimise customer service and increase sales
Who is Woolmark Retail Training for?
Marketing and Sales Teams
Woolmark Retail Training equips your marketing teams and shop floor staff with the tools to sell wool with confidence. They’ll gain expert knowledge, sharper customer service skills, and the ability to communicate wool’s value clearly. The result? Stronger brand loyalty, better customer experiences, and a measurable boost in sales.
Designers and Sourcing Teams
Woolmark Retail Training gives your designers, product developers, and sourcing teams the edge they need. They’ll gain confidence in working with wool, deep knowledge of its manufacturing process, and the skills to develop innovative, high-performing products. The result? Stronger product differentiation and a sharper competitive advantage.

WHAT WE OFFER
Training
Delivery of training courses by Woolmark education experts (online or in person).
Tech Team
Access to wool technical experts throughout the supply chain.
Education Assets
Bespoke wool education assets for staff and customers
Education Content
Customised wool education content for your company's e-commerce platforms.
Digital Platform
Support to integrate wool education into your existing digital learning platforms
The Woolmark Learning Centre
Free access to the Woolmark Learning Centre courses and Credly accreditation for completed course work.
Register your interest for retail training
Fill out the form below and one of our team members will get in touch: