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SOURCING AND MATERIAL GUIDES

The 3d Edit

30 Jun 2026
Newsroom

Woolmark Puts Merino Wool Innovation Centre Stage at Pitti Filati with The Wool Lab Themes and Journal Debut

30 Jun 2026
Woolmark returns to Pitti Filati to lead AW27 sourcing conversations, spotlighting two new The Wool Lab trend-led themes, the debut of The Wool Lab journal for the European and Italian market and a stand centring the role of Merino wool as a high-performance technical fibre.
22 Jun 2026
Newsroom

International Woolmark Prize Opens Applications for Its Next Global Cycle

22 Jun 2026
Woolmark today announced that applications are officially open for the next cycle of the International Woolmark Prize (IWP), one of fashion's most respected awards celebrating emerging design talent and innovation in Australian Merino wool.
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
18 Jun 2026

Accurately Measuring Wool's Environmental Footprint

18 Jun 2026
The Wool Lab Themes

Embodiment

Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment. Craft garments and interiors from Merino wool and wool blends that reflect and influence our movement through life, both in what is worn and the spaces we inhabit, drawing on wool’s innate qualities: comfort, sound absorption, temperature regulation and versatility across design categories.