Sixty Years, Still Spinning
Woolmark has represented the best of every genre for six decades. In 2024, we celebrate this chart-topping fibre that’s become the rhythm of generations.
1964-1984
1964-1984
From the miniskirts of the Swinging Sixties to the vivacious prints of seventies psychedelia, Woolmark’s been there since the birth of modern fashion.
1984-2004
1984-2004
Power suits and puffy sleeves, our much-loved Australian fibre continued
to make its mark at the turn of the millennium.
2004-2024
2004-2024
With the advent of performance fibres and expanding global horizons,
Woolmark’s latest chapter has marked a new dawn in international apparel.
Since the Woolmark logo was created in 1964, it has grown to be universally recognised by the global fashion industry and consumers as a dependable symbol of quality wool products.
Products bearing the famous motif are tested to ensure it meets key performance standards and worthy of carrying the symbol. These standards assess wool content, colour fastness, stability, wear and defects and are continually revised to maintain the high quality that has become synonymous with the Woolmark brand. They are the standards that have made Merino wool one of the most luxurious textiles to be found anywhere.