Australian Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.

Science has shown that wearing superfine Merino wool significantly improves the severity and symptoms chronic skin conditions, with medical experts also finding wool is not an allergen.

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to produce the world’s best wool.