 
                    
                 
                            Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. Textiles - such as polyester, nylon and acrylic - are a highly reliant product group made from fossil fuel1.
Ellen MacArthur Foundation (2017) A new textiles economy: Redesigning fashion's future, p38.
 
                    World consumption of major textile fibres
Oil-based synthetics fuel the fast fashion industry. One cannot exist without the other.
The rise of fast fashion
                        Source: IWTO Market Information Edition 17
Global fibre production includes apparel and
                        non-apparel.
                    
WEAR
WOOL
 
                NOT
FOSSIL
FUEL
 
                BUY LESS, BUY BETTER
100% natural, renewable and biodegradable, Merino wool can help you to buy less and buy better. Here are 4 reasons why choosing wool can help with responsible purchasing decisions.
 
                    
                    
                