Lifestyle brand Outerknown - the brainchild of surf legend Kelly Slater and designer John Moore - has created the world’s first boardshort crafted from 100% Australian Merino wool.
Made entirely out of nature’s original performance fibre, Merino wool’s natural benefits come into their own in the world-first Woolaroo. Naturally breathable and resistant to odour, the Woolaroo is quick-drying and wind resistant for post-surf comfort and the fibre’s natural softness and drape offers freedom to move in the waves and on the sand.。
Soft on skin
“We love collaborating with like-minded brands to push boundaries and charter new territories in sustainable design.”
“We love collaborating with like-minded brands to push boundaries and charter new territories in sustainable design,” said Kelly Slater, Pro-surfer and Outerknown Co-Founder. “The Woolmark Company’s long-time dedication to authenticity, fibre quality and supply chain excellence naturally aligns with Outerknown’s ethos, and we’re so excited to launch the world’s first Merino wool trunks together.”
"In our constant quest to push the limits of sustainable design and responsible innovation, we partnered with The Woolmark Company to make the first ever 100% Merino wool boardshort," said Creative Director, John Moore. “This trunk is built for a man with a keen sense of nostalgia, who puts style and soul on the same plain as function and quality. We’ve been wearing the Woolaroo since its early development and it’s soft yet strong and the more you wear them in, the better they look.”
Using the latest OptimTM spinning techniques, Merino wool fibres are pre-stretched and spun into yarn before being woven to create the fabric used in Outerknown’s Woolaroo. The fabric then super contracts creating a highly compact fabric and the ‘jammed’ weave structure delivers a resilient handle able to withstand surf conditions.
The Woolaroo is available at www.outerknown.com/woolaroo and select retail locations, retailing for $125 USD.