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The global authority on wool

We undertake marketing campaigns and research and development within the global textile and fashion industries to drive demand for wool and ensure consumers have a range of quality wool apparel to buy, enjoy and treasure.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.