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Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.

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Uncompromising Quality Assurance

 



 
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The iconic Woolmark logo is your guaranteed assurance of top-quality products with lasting durability, superior performance, and the best wool. It represents a promise of unmatched durability, outstanding performance, and superior fibre content in every certified product.

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The Meaning Behind the Mark

LUNA ROSSA PRADA PIRELLI X WOOLMARK

Merino wool has once again been put to the test through the Luna Rossa Prada Pirelli team uniform, designed and developed for the 37th America’s Cup. 

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SALOMON X WOOLMARK

SALOMON and The Woolmark Company create high-performing shoes that harness the potential of Merino wool for unparalleled comfort and durability.

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PRADA LINEA ROSSA X WOOLMARK

Prada Linea Rossa chooses Australian Merino wool for their Fall/Winter 2023 performance-focused collection.

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UNITED COLORS OF BENETTON x WOOLMARK

United Colors of Benetton reflects on half a century of Merino wool while also casting its gaze towards the future with the launch of its Fall/Winter 2023 collection and 'Never-ending Wool' campaign. 

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Work with Wool

Your complete guide to working with wool – the world’s most technically advanced natural fibre.

Your complete guide to working with wool – the world’s most technically advanced natural fibre.

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