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The Wool Edit

Sustainable Fashion & Wool Trends

What's New

Discover new and exciting wool products, sustainability tips, and innovations for fashion, performance and home decor. Explore our carefully curated selection today.

FEATURED STORIES

Explore our collection of compelling stories and discover the people, places and ideas that inspire us in the world of wool. Our Featured Stories section is the perfect destination for trendsetters and innovators alike.

SIGN THE PLEDGE TO FILTER BY FABRIC

SIGN THE PLEDGE TO FILTER BY FABRIC

Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.

SIGN THE PLEDGE

BIODEGRADABLE FASHION

BIODEGRADABLE FASHION

21 billion tons of textiles are sent to landfill every year. But not every item of clothing is destined for the trash can.

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6 REASONS FOR CONSCIOUS CONSUMPTION

6 REASONS FOR CONSCIOUS CONSUMPTION

How well do you know your wardrobe? Do you know how your clothes are made, or the materials they are made from?

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BENETTON CELEBRATES 50 YEARS OF WOOL

BENETTON CELEBRATES 50 YEARS OF WOOL

Embracing fifty years of collaboration with The Woolmark Company, United Colors of Benetton salutes the timelessness of wool.

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Shop The Woolmark Prize Finalist Collections

The International Woolmark Prize is the oldest and most prestigious fashion award in the world. Shop the worlds most exciting emerging designers.

 

SHOP THE TRAVEL EDIT

Planning your travels for 2024? Whether you're heading to the sea, mountains or slopes, here is our ultimate Merino wool packing edit for your next holiday.

Woolmark Certified

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Trust in the quality of your wool product with Woolmark certification. Become a label turner for confidence your Woolmark-certified product has been made to last.