Download imagery and access media releases for the most important innovations and issues in the wool fashion and textile industry. Discover our collaborations, new product innovations and the latest sustainability research.
29 Jul 2024
Newsroom
Woolmark releases second chapter of its environmentally-focused global campaign titled Wear Wool, Not Waste
29 Jul 2024
Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the world’s most recycled apparel fibre.
04 Sep 2024
Newsroom
Woolmark unveils woolmark+: A new roadmap to accelerate the wool industry towards nature positive
04 Sep 2024
This year, Woolmark celebrates its 60th anniversary, marking six decades of certifying quality wool products. To commemorate this milestone, the Woolmark is introducing a new Recycled Wool specification, the first time the iconic mark will be applied to recycled fibre.
19 Jul 2024
Newsroom
Woolmark Celebrates 60 Years with Launch of Recycled Wool Sub-brand.
19 Jul 2024
This year, Woolmark celebrates its 60th anniversary, marking six decades of certifying quality wool products. To commemorate this milestone, the Woolmark is introducing a new Recycled Wool specification, the first time the iconic mark will be applied to recycled fibre.
10 Jul 2024
Newsroom
Woolmark Celebrates 60 Years of Excellence and Innovation
10 Jul 2024
Woolmark proudly celebrates its 60th anniversary, marking six decades of unparalleled dedication to quality and innovation in the wool industry. Established in 1964, the iconic Woolmark logo was introduced to help consumers easily identify superior woollen garments during a time when synthetic fibres were flooding the market post-World War II.
02 Jul 2024
Newsroom
The Woolmark Company and ICICLE co-unveil the Traceable Wool Fashion Collection
02 Jul 2024
The Woolmark Company and Chinese brand ICICLE co-unveil the Traceable Wool Fashion Collection, reflecting a shared commitment to exceptional quality and responsibility for sustainable development.
29 Jul 2024
Newsroom
Farage partners with Woolmark to launch high performance, technical outdoor brand, Two.one
29 Jul 2024
High performance, technical outdoor brand, Two.one was launched. The brand is the creation of FARAGE, who have offered luxury tailored suiting for the past 25 years. Designed for urban contemporary living, Two.one offers a comprehensive collection of technical jackets, pants, puffers and other fashion accessories.
12 Aug 2024
Newsroom
Woolmark and Luna Rossa Prada Pirelli ready to set sail for the 37th America’s Cup
12 Aug 2024
Woolmark has worked closely with the Luna Rossa Prada Pirelli team to push the boundaries of wool, developing a ground-breaking technical team kit, which the sailors have been wearing throughout training.
08 Aug 2024
Newsroom
Woolmark Business Unit May 2022 | Statement
08 Aug 2024
Australian Wool Innovation (AWI) wishes to issue a formal retraction regarding a statement made in our May 2022 Business Unit Update. We previously stated that the Make the Label Count Coalition commissioned a two-part white paper titled "The Great Greenwashing Report Part 2." This information was incorrect.