Olympic diving champion and entrepreneur Tom Daley has teamed up with Woolmark as its newest ambassador to launch a wool knit kit, sparking a fresh wave of wool enthusiasts to embrace their craft and pick up their knitting needles.
Daley first took up knitting in 2020, to channel his energy during the Tokyo Olympics. What began at the pool’s edge caught the world’s attention, sparking a love affair with the wool fibre. Following the support he found in the knitting community, Daley founded Made With Love, a knitting and crocheting movement of his own.
Over the past 6-months, Daley and the Made With Love team have been working with UK-based yarn manufacturer, Laxtons, to test and trial Merino wool yarns. What has evolved is a pastel-inspired Woolmark-certified knit kit that will include three exclusive knitting patterns for a jumper, vest and hat.
Whether you have been knitting for years or just want to try something new, the knit kits, which are available in seven dreamy colours (Lilac Snow, Lemon Zest, Delicate Blue, Lime Cream, Pale Peach, Candy Pink and Natural Cream), are for you!
"The knit kit brings some of my favourite pieces to life using 100% Merino wool. The wool fibre’s natural properties make it perfect for comfort, breathability and warmth," says Daley. "It’s a natural, renewable fibre I’ve always trusted and loved, and I can’t wait to see how it inspires others on their knitting journey."
The Made With Love x Woolmark knit kits will be available via www.madewithloveworld.com from the 30th June and select retailers across the US, UK, Europe and Asia in the coming months.
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About Woolmark:
Woolmark stands as the global authority on wool. Through extensive industry relationships, it promotes wool as the ultimate natural fibre and premier ingredient in premium textile products. The Woolmark logo is one of the most recognised and respected brands, representing quality and pioneering excellence from farm to finished product.
About Tom Daley:
Tom Daley is the world’s biggest name in diving and one of Great Britain’s most successful sportspeople of all time.
Becoming European Champion by winning his first diving gold at the age of 13, the youngest person to ever do so, Tom Daley went on to win five Olympic medals across five Olympics, representing Team
GB at the 2008, 2012, 2016, 2020 and most recently the 2024 Paris Games. An Olympic gold medallist and a multi-World Champion, Tom Daley is a household name and national treasure with global appeal outside of just his sport.
When Tom won his first gold at Tokyo 2020, images of him knitting poolside circulated the globe, with his dedicated knitting Instagram account, @Madewithlovebytomdaley gaining a million followers overnight. Dubbed the ‘Tom Daley effect,’ by The Guardian, all eyes were on what he would knit at Paris 2024 as he brings a whole new audience to the craft.
An LGBTQ+ activist, Tom has used his platform to propel the conversation around LGBTQ+ rights. From fundraising initiatives for LGBTQ+ charities to wearing Pride badges as he stepped onto the podium in countries where it’s illegal to be gay, the Commonwealth Games in 2022 saw Tom appeal to the Commonwealth Heads of Governments to better their LGBTQ+ laws as he marched in the opening ceremony carrying a Progress Pride Flag.
This June, Daley will release his documentary 1.6 Seconds, in a new collaboration between Warner Bros. Discovery and the Olympic Channel, premiering on discovery+ in the UK and Ireland and then broadcast on Really and TNT Sports later that month. The documentary film features exclusive footage, personal family films and candid interviews. In addition, he is set to host the Channel 4 knitting competition series, Game of Wool, out later this year.
A multi-Sunday Times best-selling author, founder of knitting brand bytomdaley.com, three-time BBC Young Sports Personality of the Year winner and an OBE recipient, Tom Daley lives in LA with his husband Dustin Lance Black and their sons Robbie and Phoenix.
Tom Daley Contacts:
sfertelmes@jillfritzopr.com
croina@jillfritzopr.com
mgeiser@jillfritzopr.com
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