Tennis icon Venus Williams made her US Open return in a groundbreaking Merino wool performance kit designed by LUAR in partnership with Woolmark. The collaboration brings together high fashion, elite sport, and natural performance innovation to challenge conventional expectations of both tenniswear and wool.

Olympic diving champion and entrepreneur Tom Daley has teamed up with Woolmark as its newest ambassador to launch a wool knit kit, sparking a fresh wave of wool enthusiasts to embrace their craft and pick up their knitting needles.

Woolmark, the global authority on wool, has teamed up with COLOURizd&trade, pioneers in dry textile colouring processes, to introduce a revolutionary new method to colour wool and wool blends.  

The pivotal role textiles play in determining thermal comfort during sport has been highlighted, with wool outperforming others where it matters most.